How popular isKiddylicious?
In September 2026, people searched for Kiddylicious by name about 50 times in New Zealand, a 66.7% increase from the previous year. These searches made up 0.82% of all New Zealand baby food brand searches, placing Kiddylicious eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about baby food brands, Kiddylicious appeared in one of the four answers and was the fifth most recommended of the eight.
Kiddylicious is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.
Wattie'sShare of searches 51%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd- FarexShare of searches 14.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Bellamy's OrganicShare of searches 9.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Only OrganicShare of searches 9.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
KiddyliciousShare of searches 0.82%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kiddylicious was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Kiddylicious is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wattie's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Only Organic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Farex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Little Bellies2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Kiddylicious1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bellamy's Organic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gerber0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rafferty's Garden0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby food brands
4 answers
Asked ChatGPT
“Which baby food brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby food brands in New Zealand?”
Asked ChatGPT
“What's the best baby food brand in New Zealand for toddlers?”
Searched Google, AI Overview
“best baby food”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“baby food brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby food brands compete with Kiddylicious?
Share of searches by month for Wattie's, Farex, Bellamy's Organic, Only Organic, Little Bellies, Gerber, Rafferty's Garden, Kiddylicious. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wattie's | Farex | Bellamy's Organic | Only Organic | Little Bellies | Gerber | Rafferty's Garden | Kiddylicious |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 4.8% | 20.8% | 6.6% | 3% | 4.8% | 1.5% | 0.45% |
| Nov 2025 | 53.1% | 5.4% | 23.1% | 7.3% | 3.6% | 5.4% | 1.4% | 0.68% |
| Dec 2025 | 45.4% | 6.4% | 27.7% | 7.8% | 4% | 6.4% | 1.6% | 0.6% |
| Jan 2026 | 52.5% | 7.8% | 22.3% | 6.7% | 3.3% | 5.2% | 1.6% | 0.65% |
| Feb 2026 | 54.5% | 8.4% | 19.1% | 8.4% | 3.7% | 3.7% | 1.7% | 0.52% |
| Mar 2026 | 89.2% | 2% | 4.7% | 2% | 0.71% | 0.88% | 0.34% | 0.14% |
| Apr 2026 | 56% | 8% | 19.6% | 6.2% | 3.4% | 4.3% | 2% | 0.41% |
| May 2026 | 57.2% | 11.6% | 16.4% | 6.4% | 3% | 3.7% | 1.4% | 0.35% |
| Jun 2026 | 48.8% | 14.9% | 14.7% | 10% | 4.6% | 4.4% | 2% | 0.68% |
| Jul 2026 | 52.1% | 15.1% | 9.8% | 10.1% | 3.8% | 5.5% | 3.1% | 0.68% |
| Aug 2026 | 55% | 13.7% | 8.5% | 10% | 4.5% | 4.4% | 2.7% | 1.2% |
| Sep 2026 | 51% | 14.5% | 9.7% | 9.7% | 6.1% | 5.3% | 3% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51% | 3.1K | -22.9% | -4 points | |
| 2, held 2nd | 14.5% | 880 | -12% | +0.8 points | |
| 3, moved from 4th to 3rd | 9.7% | 590 | -4.8% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.7% | 590 | -19.2% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.1% | 370 | +12.1% | +1.6 points | |
| 6, held 6th | 5.3% | 320 | 0% | +0.9 points | |
| 7, held 7th | 3% | 180 | -10% | +0.2 points | |
| 8, held 8th | 0.82% | 50 | -44.4% | -0.4 points |
1.
Wattie's51%
Held 1st. 3.1K estimated branded searches, -22.9% vs prior month. Share -4 points.
2.Farex
14.5%
Held 2nd. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.
9.7%
Moved from 4th to 3rd. 590 estimated branded searches, -4.8% vs prior month. Share +1.2 points.
9.7%
Moved from 3rd to 4th. 590 estimated branded searches, -19.2% vs prior month. Share -0.3 points.
6.1%
Held 5th. 370 estimated branded searches, +12.1% vs prior month. Share +1.6 points.
6.
Gerber5.3%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share +0.9 points.
Held 7th. 180 estimated branded searches, -10% vs prior month. Share +0.2 points.
0.82%
Held 8th. 50 estimated branded searches, -44.4% vs prior month. Share -0.4 points.
Compare popularity between Kiddylicious and its closest rivals
How has branded search demand for Kiddylicious changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kiddylicious in New Zealand rose from 30 to 50.
- Across the 12 months ending September 2026, Kiddylicious’ share of searches among baby food brands in New Zealand peaked at 1.2% in August 2026 and was lowest at 0.14% in March 2026.
How did search popularity change for New Zealand baby food brands in September 2026?
6 changes
In September 2026, Bellamy's Organic overtook Only Organic to rank 3rd among baby food brands in New Zealand, with 9.7% of the searches.
In September 2026, Little Bellies gained share of searches among baby food brands in New Zealand, from 4.5% to 6.1%.
In September 2026, Gerber gained share of searches among baby food brands in New Zealand, from 4.4% to 5.3%.
In September 2026, Farex gained share of searches among baby food brands in New Zealand, from 13.7% to 14.5%.
In September 2026, Wattie's lost share of searches among baby food brands in New Zealand, from 55% to 51%.
Estimated monthly branded searches for Rafferty's Garden in New Zealand rose 80% over 12 measured months, from 100 to 180 in September 2026.
How are Kiddylicious’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kiddylicious’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kiddylicious
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