Kiddylicious vs Rafferty's Garden:Which is more popular by branded search in New Zealand?
In August 2026, Rafferty's Garden had more branded searches than Kiddylicious among baby food brands in New Zealand. Rafferty's Garden was estimated to have 210 branded searches compared to Kiddylicious’ 100, and held a 9.5% Share of Search versus Kiddylicious’ 4.5%.
Follow Kiddylicious vs Rafferty's Garden and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kiddylicious or Rafferty's Garden?
Compare the baby food and toddler snack brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rafferty's Garden, Kiddylicious. The figures are in the table below the chart.
View monthly share of search table
| Month | Only Organic | Bellamy's Organic | Little Bellies | Rafferty's Garden | Kiddylicious |
|---|---|---|---|---|---|
| Oct 2025 | 22.7% | 59.7% | 11.3% | 4.6% | 1.7% |
| Nov 2025 | 22.2% | 60.4% | 11.3% | 3.9% | 2.2% |
| Dec 2025 | 21.2% | 62.8% | 9.7% | 4.4% | 1.8% |
| Jan 2026 | 23.6% | 59.1% | 10.1% | 5.1% | 2.1% |
| Feb 2026 | 31.4% | 50.7% | 11.2% | 5.4% | 1.3% |
| Mar 2026 | 31.6% | 52% | 10.2% | 4.4% | 1.8% |
| Apr 2026 | 23.9% | 55.6% | 13.1% | 6.3% | 1.1% |
| May 2026 | 30.5% | 52.3% | 11.1% | 4.7% | 1.4% |
| Jun 2026 | 34.1% | 42.4% | 15.2% | 6% | 2.3% |
| Jul 2026 | 39.8% | 32.8% | 14% | 10.8% | 2.7% |
| Aug 2026 | 37.8% | 31.1% | 17.1% | 9.5% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the Kiddylicious and Rafferty's Garden comparison changed over the last 12 months?
3 findings
- Rafferty's Garden was ahead of Kiddylicious in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiddylicious’ estimated Share of Search among baby food brands in New Zealand moved from 1.7% to 4.5%, and its estimated monthly branded searches moved from 40 to 100.
- Across the 11 months ending August 2026, Rafferty's Garden’s estimated Share of Search among baby food brands in New Zealand moved from 4.6% to 9.5%, and its estimated monthly branded searches moved from 110 to 210.
How did search popularity change for New Zealand baby food brands in August 2026?
2 changes
In August 2026, Kiddylicious gained estimated Share of Search among baby food brands in New Zealand, from 2.7% to 4.5%.
In August 2026, Rafferty's Garden lost estimated Share of Search among baby food brands in New Zealand, from 10.8% to 9.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Kiddylicious’ and Rafferty's Garden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kiddylicious
2 branded search terms
- kiddylicious
- kiddylicious nz
Rafferty's Garden
4 branded search terms
- raffertys garden nz
- raffertys garden online
- raffertys garden pouches
- raffertysgarden
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.