Brandwave

Baby food brands in New Zealand:Which brands are most popular in search?

In August 2026, Only Organic was the most searched among baby food brands in New Zealand, with an estimated 840 branded searches and 37.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Only Organic37.8%
  2. Bellamy's Organic31.1%
  3. Little Bellies17.1%
  4. Rafferty's Garden9.5%
  5. Kiddylicious4.5%

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Share of SearchLeaderboard

Compare the baby food and toddler snack brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby food brands in New Zealand, by month

Share of Search by month for Only Organic, Bellamy's Organic, Little Bellies, Rafferty's Garden, Kiddylicious. The figures are in the table below the chart.

View monthly share of search table
MonthOnly OrganicBellamy's OrganicLittle BelliesRafferty's GardenKiddylicious
Oct 202522.7%59.7%11.3%4.6%1.7%
Nov 202522.2%60.4%11.3%3.9%2.2%
Dec 202521.2%62.8%9.7%4.4%1.8%
Jan 202623.6%59.1%10.1%5.1%2.1%
Feb 202631.4%50.7%11.2%5.4%1.3%
Mar 202631.6%52%10.2%4.4%1.8%
Apr 202623.9%55.6%13.1%6.3%1.1%
May 202630.5%52.3%11.1%4.7%1.4%
Jun 202634.1%42.4%15.2%6%2.3%
Jul 202639.8%32.8%14%10.8%2.7%
Aug 202637.8%31.1%17.1%9.5%4.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Only Organic

    37.8%

    held 1st · 840 estimated branded searches · +13.5% vs prior month · -1.9 points

  2. 2.Bellamy's Organic

    31.1%

    held 2nd · 690 estimated branded searches · +13.1% vs prior month · -1.7 points

  3. 3.Little Bellies

    17.1%

    held 3rd · 380 estimated branded searches · +46.2% vs prior month · +3.1 points

  4. 4.Rafferty's Garden

    9.5%

    held 4th · 210 estimated branded searches · +5% vs prior month · -1.3 points

  5. 5.Kiddylicious

    4.5%

    held 5th · 100 estimated branded searches · +100% vs prior month · +1.8 points

Compare search popularity between leading brands

Which brand is most popular in search among baby food brands in New Zealand?

In August 2026, Only Organic was the most searched among baby food brands in New Zealand, with an estimated 840 branded searches and 37.8% estimated Share of Search within this set. Bellamy's Organic is in 2nd place, 6.8 percentage points behind at 31.1% Share of Search.

New Zealand baby food brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Only Organic22.7% → 37.8%39.8%Jul 202621.2%Dec 20252nd → 1st
Bellamy's Organic59.7% → 31.1%62.8%Dec 202531.1%Aug 20261st → 2nd
Little Bellies11.3% → 17.1%17.1%Aug 20269.7%Dec 20253rd
Rafferty's Garden4.6% → 9.5%10.8%Jul 20263.9%Nov 20254th
Kiddylicious1.7% → 4.5%4.5%Aug 20261.1%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands in New Zealand increased from 22.7% to 37.8%.
  • Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands in New Zealand decreased from 59.7% to 31.1%.
  • Across the 11 months ending August 2026, Little Bellies’ estimated Share of Search among baby food brands in New Zealand increased from 11.3% to 17.1%.
  • Across the 11 months ending August 2026, Rafferty's Garden’s estimated Share of Search among baby food brands in New Zealand increased from 4.6% to 9.5%.
  • Across the 11 months ending August 2026, Kiddylicious’ estimated Share of Search among baby food brands in New Zealand increased from 1.7% to 4.5%.
  • Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands in New Zealand peaked at 39.8% in July 2026 and was lowest at 21.2% in December 2025.
  • Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands in New Zealand peaked at 62.8% in December 2025 and was lowest at 31.1% in August 2026.
  • Across the 11 months ending August 2026, Little Bellies’ estimated Share of Search among baby food brands in New Zealand peaked at 17.1% in August 2026 and was lowest at 9.7% in December 2025.
  • Across the 11 months ending August 2026, Rafferty's Garden’s estimated Share of Search among baby food brands in New Zealand peaked at 10.8% in July 2026 and was lowest at 3.9% in November 2025.
  • Across the 11 months ending August 2026, Kiddylicious’ estimated Share of Search among baby food brands in New Zealand peaked at 4.5% in August 2026 and was lowest at 1.1% in April 2026.
  • Across the 11 months ending August 2026, Only Organic rose from 2nd to 1st among baby food brands in New Zealand.
  • Across the 11 months ending August 2026, Bellamy's Organic fell from 1st to 2nd among baby food brands in New Zealand.

How did search popularity change for New Zealand baby food brands in August 2026?

  1. In August 2026, Little Bellies gained estimated Share of Search among baby food brands in New Zealand, from 14% to 17.1%.

  2. In August 2026, Kiddylicious gained estimated Share of Search among baby food brands in New Zealand, from 2.7% to 4.5%.

  3. In August 2026, Only Organic lost estimated Share of Search among baby food brands in New Zealand, from 39.8% to 37.8%.

  4. In August 2026, Bellamy's Organic lost estimated Share of Search among baby food brands in New Zealand, from 32.8% to 31.1%.

  5. In August 2026, Rafferty's Garden lost estimated Share of Search among baby food brands in New Zealand, from 10.8% to 9.5%.

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