Gerber vs Kiddylicious:Which is more popular?
In September 2026, Gerber had more branded searches than Kiddylicious among baby food brands in New Zealand. Gerber had about 320 branded searches, while Kiddylicious had 50. Gerber made up 5.3% of all baby food brand searches we track, and Kiddylicious accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about baby food brands, Kiddylicious appeared in one of the four answers and Gerber in none.
Who do people search for more?
Gerber, about 6 searches for every 1 for Kiddylicious
Who does AI mention more?
Kiddylicious, mentioned in 1 of 4 answers, Gerber in 0
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Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kiddylicious was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Gerber did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wattie's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Only Organic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Farex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Little Bellies2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Kiddylicious1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bellamy's Organic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Gerber0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rafferty's Garden0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby food brands
4 answers
Asked ChatGPT
“Which baby food brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby food brands in New Zealand?”
Asked ChatGPT
“What's the best baby food brand in New Zealand for toddlers?”
Searched Google, AI Overview
“best baby food”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“baby food brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Gerber or Kiddylicious more popular in search?
This chart shows how often people search Google for Gerber and Kiddylicious by name. Each line represents a brand's share of searches for all eight baby food brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gerber, Kiddylicious. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wattie's | Farex | Bellamy's Organic | Only Organic | Little Bellies | Gerber | Rafferty's Garden | Kiddylicious |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 4.8% | 20.8% | 6.6% | 3% | 4.8% | 1.5% | 0.45% |
| Nov 2025 | 53.1% | 5.4% | 23.1% | 7.3% | 3.6% | 5.4% | 1.4% | 0.68% |
| Dec 2025 | 45.4% | 6.4% | 27.7% | 7.8% | 4% | 6.4% | 1.6% | 0.6% |
| Jan 2026 | 52.5% | 7.8% | 22.3% | 6.7% | 3.3% | 5.2% | 1.6% | 0.65% |
| Feb 2026 | 54.5% | 8.4% | 19.1% | 8.4% | 3.7% | 3.7% | 1.7% | 0.52% |
| Mar 2026 | 89.2% | 2% | 4.7% | 2% | 0.71% | 0.88% | 0.34% | 0.14% |
| Apr 2026 | 56% | 8% | 19.6% | 6.2% | 3.4% | 4.3% | 2% | 0.41% |
| May 2026 | 57.2% | 11.6% | 16.4% | 6.4% | 3% | 3.7% | 1.4% | 0.35% |
| Jun 2026 | 48.8% | 14.9% | 14.7% | 10% | 4.6% | 4.4% | 2% | 0.68% |
| Jul 2026 | 52.1% | 15.1% | 9.8% | 10.1% | 3.8% | 5.5% | 3.1% | 0.68% |
| Aug 2026 | 55% | 13.7% | 8.5% | 10% | 4.5% | 4.4% | 2.7% | 1.2% |
| Sep 2026 | 51% | 14.5% | 9.7% | 9.7% | 6.1% | 5.3% | 3% | 0.82% |
How has the Gerber and Kiddylicious comparison changed over the last 12 months?
3 findings
- Gerber was ahead of Kiddylicious in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands in New Zealand moved from 4.8% to 5.3%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Kiddylicious’ share of searches among baby food brands in New Zealand moved from 0.45% to 0.82%, and its estimated monthly branded searches moved from 30 to 50.
How did search popularity change for New Zealand baby food brands in September 2026?
2 changes
In September 2026, Gerber gained share of searches among baby food brands in New Zealand, from 4.4% to 5.3%.
Estimated monthly branded searches for Kiddylicious in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gerber’s and Kiddylicious’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gerber
1 branded search term
- gerber gear
Kiddylicious
1 branded search term
- kiddylicious
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