How popular isGerber?
In September 2026, people searched for Gerber by name about 460 times in New Zealand, about the same as the previous year. These searches made up 5.3% of all New Zealand baby food brand searches, placing Gerber sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about baby food brands, Gerber did not appear in any of the answers.
Gerber is the sixth most searched of 8 competitors and not listed in any AI answer.
Wattie'sShare of searches 51%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd- FarexShare of searches 14.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Bellamy's OrganicShare of searches 9.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Only OrganicShare of searches 9.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
GerberShare of searches 5.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gerber did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wattie's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Only Organic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Farex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Little Bellies2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kiddylicious1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Bellamy's Organic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Gerber0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rafferty's Garden0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby food brands
4 answers
Asked ChatGPT
“Which baby food brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby food brands in New Zealand?”
Asked ChatGPT
“What's the best baby food brand in New Zealand for toddlers?”
Searched Google, AI Overview
“best baby food”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“baby food brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby food brands compete with Gerber?
Share of searches by month for Wattie's, Farex, Bellamy's Organic, Only Organic, Little Bellies, Gerber, Rafferty's Garden. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wattie's | Farex | Bellamy's Organic | Only Organic | Little Bellies | Gerber | Rafferty's Garden | Kiddylicious |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 4.8% | 20.8% | 6.6% | 3% | 4.8% | 1.5% | 0.45% |
| Nov 2025 | 53.1% | 5.4% | 23.1% | 7.3% | 3.6% | 5.4% | 1.4% | 0.68% |
| Dec 2025 | 45.4% | 6.4% | 27.7% | 7.8% | 4% | 6.4% | 1.6% | 0.6% |
| Jan 2026 | 52.5% | 7.8% | 22.3% | 6.7% | 3.3% | 5.2% | 1.6% | 0.65% |
| Feb 2026 | 54.5% | 8.4% | 19.1% | 8.4% | 3.7% | 3.7% | 1.7% | 0.52% |
| Mar 2026 | 89.2% | 2% | 4.7% | 2% | 0.71% | 0.88% | 0.34% | 0.14% |
| Apr 2026 | 56% | 8% | 19.6% | 6.2% | 3.4% | 4.3% | 2% | 0.41% |
| May 2026 | 57.2% | 11.6% | 16.4% | 6.4% | 3% | 3.7% | 1.4% | 0.35% |
| Jun 2026 | 48.8% | 14.9% | 14.7% | 10% | 4.6% | 4.4% | 2% | 0.68% |
| Jul 2026 | 52.1% | 15.1% | 9.8% | 10.1% | 3.8% | 5.5% | 3.1% | 0.68% |
| Aug 2026 | 55% | 13.7% | 8.5% | 10% | 4.5% | 4.4% | 2.7% | 1.2% |
| Sep 2026 | 51% | 14.5% | 9.7% | 9.7% | 6.1% | 5.3% | 3% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51% | 3.1K | -22.9% | -4 points | |
| 2, held 2nd | 14.5% | 880 | -12% | +0.8 points | |
| 3, moved from 4th to 3rd | 9.7% | 590 | -4.8% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.7% | 590 | -19.2% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.1% | 370 | +12.1% | +1.6 points | |
| 6, held 6th | 5.3% | 320 | 0% | +0.9 points | |
| 7, held 7th | 3% | 180 | -10% | +0.2 points | |
| 8, held 8th | 0.82% | 50 | -44.4% | -0.4 points |
1.
Wattie's51%
Held 1st. 3.1K estimated branded searches, -22.9% vs prior month. Share -4 points.
2.Farex
14.5%
Held 2nd. 880 estimated branded searches, -12% vs prior month. Share +0.8 points.
9.7%
Moved from 4th to 3rd. 590 estimated branded searches, -4.8% vs prior month. Share +1.2 points.
9.7%
Moved from 3rd to 4th. 590 estimated branded searches, -19.2% vs prior month. Share -0.3 points.
6.1%
Held 5th. 370 estimated branded searches, +12.1% vs prior month. Share +1.6 points.
6.
Gerber5.3%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share +0.9 points.
Held 7th. 180 estimated branded searches, -10% vs prior month. Share +0.2 points.
0.82%
Held 8th. 50 estimated branded searches, -44.4% vs prior month. Share -0.4 points.
Compare popularity between Gerber and its closest rivals
Every comparison with Gerber
9 comparisons
How has branded search demand for Gerber changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gerber in New Zealand held steady at 460.
- Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands in New Zealand peaked at 6.4% in December 2025 and was lowest at 0.88% in March 2026.
- Across the 12 months ending September 2026, Gerber fell from 5th to 6th among baby food brands in New Zealand.
How did search popularity change for New Zealand baby food brands in September 2026?
6 changes
In September 2026, Bellamy's Organic overtook Only Organic to rank 3rd among baby food brands in New Zealand, with 9.7% of the searches.
In September 2026, Little Bellies gained share of searches among baby food brands in New Zealand, from 4.5% to 6.1%.
In September 2026, Gerber gained share of searches among baby food brands in New Zealand, from 4.4% to 5.3%.
In September 2026, Farex gained share of searches among baby food brands in New Zealand, from 13.7% to 14.5%.
In September 2026, Wattie's lost share of searches among baby food brands in New Zealand, from 55% to 51%.
Estimated monthly branded searches for Rafferty's Garden in New Zealand rose 80% over 12 measured months, from 100 to 180 in September 2026.
How are Gerber’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gerber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gerber gear
- gerber multi tool
Do you work for Gerber? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Gerber compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Baby food brands | 6th of 8 | 5.3% | Shown above |
| Multi-tool brands | 4th of 4 | 11.9% | Show ranking |
Is Gerber your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.