Gerber vs Little Bellies:Which is more popular?
In September 2026, Little Bellies had more branded searches than Gerber among baby food brands in New Zealand. Little Bellies had about 370 branded searches, while Gerber had 320. Little Bellies made up 6.1% of all baby food brand searches we track, and Gerber accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about baby food brands, Little Bellies appeared in two of the four answers and Gerber in none.
Who do people search for more?
Little Bellies, about 16% more searches than Gerber
Who does AI mention more?
Little Bellies, mentioned in 2 of 4 answers, Gerber in 0
Who does AI recommend more?
Little Bellies, the only one of the two named
Follow Gerber vs Little Bellies and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Little Bellies was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Gerber did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wattie's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Only Organic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Farex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Little Bellies2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kiddylicious1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bellamy's Organic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gerber0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rafferty's Garden0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby food brands
4 answers
Asked ChatGPT
“Which baby food brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby food brands in New Zealand?”
Asked ChatGPT
“What's the best baby food brand in New Zealand for toddlers?”
Searched Google, AI Overview
“best baby food”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“baby food brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Gerber or Little Bellies more popular in search?
This chart shows how often people search Google for Gerber and Little Bellies by name. Each line represents a brand's share of searches for all eight baby food brands we track, month by month, from searches in New Zealand.
Share of searches by month for Little Bellies, Gerber. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wattie's | Farex | Bellamy's Organic | Only Organic | Little Bellies | Gerber | Rafferty's Garden | Kiddylicious |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 4.8% | 20.8% | 6.6% | 3% | 4.8% | 1.5% | 0.45% |
| Nov 2025 | 53.1% | 5.4% | 23.1% | 7.3% | 3.6% | 5.4% | 1.4% | 0.68% |
| Dec 2025 | 45.4% | 6.4% | 27.7% | 7.8% | 4% | 6.4% | 1.6% | 0.6% |
| Jan 2026 | 52.5% | 7.8% | 22.3% | 6.7% | 3.3% | 5.2% | 1.6% | 0.65% |
| Feb 2026 | 54.5% | 8.4% | 19.1% | 8.4% | 3.7% | 3.7% | 1.7% | 0.52% |
| Mar 2026 | 89.2% | 2% | 4.7% | 2% | 0.71% | 0.88% | 0.34% | 0.14% |
| Apr 2026 | 56% | 8% | 19.6% | 6.2% | 3.4% | 4.3% | 2% | 0.41% |
| May 2026 | 57.2% | 11.6% | 16.4% | 6.4% | 3% | 3.7% | 1.4% | 0.35% |
| Jun 2026 | 48.8% | 14.9% | 14.7% | 10% | 4.6% | 4.4% | 2% | 0.68% |
| Jul 2026 | 52.1% | 15.1% | 9.8% | 10.1% | 3.8% | 5.5% | 3.1% | 0.68% |
| Aug 2026 | 55% | 13.7% | 8.5% | 10% | 4.5% | 4.4% | 2.7% | 1.2% |
| Sep 2026 | 51% | 14.5% | 9.7% | 9.7% | 6.1% | 5.3% | 3% | 0.82% |
How has the Gerber and Little Bellies comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Little Bellies took it in June 2026, Gerber took it in July 2026, Little Bellies took it in August 2026.
- Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands in New Zealand moved from 4.8% to 5.3%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Little Bellies’ share of searches among baby food brands in New Zealand moved from 3% to 6.1%, and its estimated monthly branded searches moved from 200 to 370.
How did search popularity change for New Zealand baby food brands in September 2026?
2 changes
In September 2026, Little Bellies gained share of searches among baby food brands in New Zealand, from 4.5% to 6.1%.
In September 2026, Gerber gained share of searches among baby food brands in New Zealand, from 4.4% to 5.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Gerber’s and Little Bellies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gerber
1 branded search term
- gerber gear
Little Bellies
4 branded search terms
- little bellies
- little bellies pouches
- little bellies snacks
- littlebellies
Other head-to-heads among baby food brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.