Gerber vs Rafferty's Garden:Which is more popular?
In September 2026, Gerber had more branded searches than Rafferty's Garden among baby food brands in New Zealand. Gerber had about 320 branded searches, while Rafferty's Garden had 180. Gerber made up 5.3% of all baby food brand searches we track, and Rafferty's Garden accounted for 3%. When we asked ChatGPT and Google AI Overviews about baby food brands, neither Gerber nor Rafferty's Garden appeared in any of the four answers.
Who do people search for more?
Gerber, about 78% more searches than Rafferty's Garden
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Gerber nor Rafferty's Garden showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wattie's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Only Organic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Farex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Little Bellies2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kiddylicious1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bellamy's Organic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Gerber0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rafferty's Garden0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby food brands
4 answers
Asked ChatGPT
“Which baby food brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby food brands in New Zealand?”
Asked ChatGPT
“What's the best baby food brand in New Zealand for toddlers?”
Searched Google, AI Overview
“best baby food”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“baby food brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Gerber or Rafferty's Garden more popular in search?
This chart shows how often people search Google for Gerber and Rafferty's Garden by name. Each line represents a brand's share of searches for all eight baby food brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gerber, Rafferty's Garden. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wattie's | Farex | Bellamy's Organic | Only Organic | Little Bellies | Gerber | Rafferty's Garden | Kiddylicious |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 4.8% | 20.8% | 6.6% | 3% | 4.8% | 1.5% | 0.45% |
| Nov 2025 | 53.1% | 5.4% | 23.1% | 7.3% | 3.6% | 5.4% | 1.4% | 0.68% |
| Dec 2025 | 45.4% | 6.4% | 27.7% | 7.8% | 4% | 6.4% | 1.6% | 0.6% |
| Jan 2026 | 52.5% | 7.8% | 22.3% | 6.7% | 3.3% | 5.2% | 1.6% | 0.65% |
| Feb 2026 | 54.5% | 8.4% | 19.1% | 8.4% | 3.7% | 3.7% | 1.7% | 0.52% |
| Mar 2026 | 89.2% | 2% | 4.7% | 2% | 0.71% | 0.88% | 0.34% | 0.14% |
| Apr 2026 | 56% | 8% | 19.6% | 6.2% | 3.4% | 4.3% | 2% | 0.41% |
| May 2026 | 57.2% | 11.6% | 16.4% | 6.4% | 3% | 3.7% | 1.4% | 0.35% |
| Jun 2026 | 48.8% | 14.9% | 14.7% | 10% | 4.6% | 4.4% | 2% | 0.68% |
| Jul 2026 | 52.1% | 15.1% | 9.8% | 10.1% | 3.8% | 5.5% | 3.1% | 0.68% |
| Aug 2026 | 55% | 13.7% | 8.5% | 10% | 4.5% | 4.4% | 2.7% | 1.2% |
| Sep 2026 | 51% | 14.5% | 9.7% | 9.7% | 6.1% | 5.3% | 3% | 0.82% |
How has the Gerber and Rafferty's Garden comparison changed over the last 12 months?
3 findings
- Gerber was ahead of Rafferty's Garden in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands in New Zealand moved from 4.8% to 5.3%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Rafferty's Garden’s share of searches among baby food brands in New Zealand moved from 1.5% to 3%, and its estimated monthly branded searches moved from 100 to 180.
How did search popularity change for New Zealand baby food brands in September 2026?
2 changes
In September 2026, Gerber gained share of searches among baby food brands in New Zealand, from 4.4% to 5.3%.
Estimated monthly branded searches for Rafferty's Garden in New Zealand rose 80% over 12 measured months, from 100 to 180 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gerber’s and Rafferty's Garden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gerber
1 branded search term
- gerber gear
Rafferty's Garden
2 branded search terms
- raffertys garden pouches
- raffertysgarden
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