Kiddylicious vs Little Bellies:Which is more popular by branded search in New Zealand?
In August 2026, Little Bellies had more branded searches than Kiddylicious among baby food brands in New Zealand. Little Bellies was estimated to have 380 branded searches compared to Kiddylicious’ 100, and held a 17.1% Share of Search versus Kiddylicious’ 4.5%.
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Which is more popular in search, Kiddylicious or Little Bellies?
Compare the baby food and toddler snack brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Bellies, Kiddylicious. The figures are in the table below the chart.
View monthly share of search table
| Month | Only Organic | Bellamy's Organic | Little Bellies | Rafferty's Garden | Kiddylicious |
|---|---|---|---|---|---|
| Oct 2025 | 22.7% | 59.7% | 11.3% | 4.6% | 1.7% |
| Nov 2025 | 22.2% | 60.4% | 11.3% | 3.9% | 2.2% |
| Dec 2025 | 21.2% | 62.8% | 9.7% | 4.4% | 1.8% |
| Jan 2026 | 23.6% | 59.1% | 10.1% | 5.1% | 2.1% |
| Feb 2026 | 31.4% | 50.7% | 11.2% | 5.4% | 1.3% |
| Mar 2026 | 31.6% | 52% | 10.2% | 4.4% | 1.8% |
| Apr 2026 | 23.9% | 55.6% | 13.1% | 6.3% | 1.1% |
| May 2026 | 30.5% | 52.3% | 11.1% | 4.7% | 1.4% |
| Jun 2026 | 34.1% | 42.4% | 15.2% | 6% | 2.3% |
| Jul 2026 | 39.8% | 32.8% | 14% | 10.8% | 2.7% |
| Aug 2026 | 37.8% | 31.1% | 17.1% | 9.5% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the Kiddylicious and Little Bellies comparison changed over the last 12 months?
3 findings
- Little Bellies was ahead of Kiddylicious in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiddylicious’ estimated Share of Search among baby food brands in New Zealand moved from 1.7% to 4.5%, and its estimated monthly branded searches moved from 40 to 100.
- Across the 11 months ending August 2026, Little Bellies’ estimated Share of Search among baby food brands in New Zealand moved from 11.3% to 17.1%, and its estimated monthly branded searches moved from 270 to 380.
How did search popularity change for New Zealand baby food brands in August 2026?
2 changes
In August 2026, Little Bellies gained estimated Share of Search among baby food brands in New Zealand, from 14% to 17.1%.
In August 2026, Kiddylicious gained estimated Share of Search among baby food brands in New Zealand, from 2.7% to 4.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Kiddylicious’ and Little Bellies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kiddylicious
2 branded search terms
- kiddylicious
- kiddylicious nz
Little Bellies
6 branded search terms
- little bellies
- little bellies near me
- little bellies nz
- little bellies pouches
- little bellies snacks
- littlebellies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.