Bellamy's Organic vs Kiddylicious:Which is more popular by branded search in New Zealand?
In August 2026, Bellamy's Organic had more branded searches than Kiddylicious among baby food brands in New Zealand. Bellamy's Organic was estimated to have 690 branded searches compared to Kiddylicious’ 100, and held a 31.1% Share of Search versus Kiddylicious’ 4.5%.
Follow Bellamy's Organic vs Kiddylicious and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bellamy's Organic or Kiddylicious?
Compare the baby food and toddler snack brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bellamy's Organic, Kiddylicious. The figures are in the table below the chart.
View monthly share of search table
| Month | Only Organic | Bellamy's Organic | Little Bellies | Rafferty's Garden | Kiddylicious |
|---|---|---|---|---|---|
| Oct 2025 | 22.7% | 59.7% | 11.3% | 4.6% | 1.7% |
| Nov 2025 | 22.2% | 60.4% | 11.3% | 3.9% | 2.2% |
| Dec 2025 | 21.2% | 62.8% | 9.7% | 4.4% | 1.8% |
| Jan 2026 | 23.6% | 59.1% | 10.1% | 5.1% | 2.1% |
| Feb 2026 | 31.4% | 50.7% | 11.2% | 5.4% | 1.3% |
| Mar 2026 | 31.6% | 52% | 10.2% | 4.4% | 1.8% |
| Apr 2026 | 23.9% | 55.6% | 13.1% | 6.3% | 1.1% |
| May 2026 | 30.5% | 52.3% | 11.1% | 4.7% | 1.4% |
| Jun 2026 | 34.1% | 42.4% | 15.2% | 6% | 2.3% |
| Jul 2026 | 39.8% | 32.8% | 14% | 10.8% | 2.7% |
| Aug 2026 | 37.8% | 31.1% | 17.1% | 9.5% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the Bellamy's Organic and Kiddylicious comparison changed over the last 12 months?
3 findings
- Bellamy's Organic was ahead of Kiddylicious in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands in New Zealand moved from 59.7% to 31.1%, and its estimated monthly branded searches moved from 1.4K to 690.
- Across the 11 months ending August 2026, Kiddylicious’ estimated Share of Search among baby food brands in New Zealand moved from 1.7% to 4.5%, and its estimated monthly branded searches moved from 40 to 100.
How did search popularity change for New Zealand baby food brands in August 2026?
2 changes
In August 2026, Kiddylicious gained estimated Share of Search among baby food brands in New Zealand, from 2.7% to 4.5%.
In August 2026, Bellamy's Organic lost estimated Share of Search among baby food brands in New Zealand, from 32.8% to 31.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Bellamy's Organic’s and Kiddylicious’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bellamy's Organic
7 branded search terms
- bellamys
- bellamys organic
- bellamys organic formula
- bellamys organic infant formula
- bellamys organic near me
- bellamys organic nz
- bellamysorganic
Kiddylicious
2 branded search terms
- kiddylicious
- kiddylicious nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.