Bellamy's Organic vs Oli6:Which is more popular by branded search in New Zealand?
In August 2026, Bellamy's Organic had more branded searches than Oli6 among baby formula brands in New Zealand. Bellamy's Organic was estimated to have 690 branded searches compared to Oli6’s 20, and held a 3.2% Share of Search versus Oli6’s 0.09%.
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Which is more popular in search, Bellamy's Organic or Oli6?
Compare the infant formula brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bellamy's Organic, Oli6. The figures are in the table below the chart.
View monthly share of search table
| Month | S-26 | Aptamil | Karicare | Bellamy's Organic | Kendamil | a2 Platinum | NAN | Oli6 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 32.3% | 27.1% | 8.7% | 0.74% | 0.43% | 0.43% | 0.25% |
| Nov 2025 | 30.9% | 33.1% | 24.9% | 9.2% | 1.1% | 0.46% | 0.27% | 0.13% |
| Dec 2025 | 31.6% | 31.5% | 26.1% | 8.8% | 0.93% | 0.5% | 0.43% | 0.12% |
| Jan 2026 | 34.1% | 32.4% | 24.7% | 7% | 0.9% | 0.6% | 0.35% | 0.1% |
| Feb 2026 | 52.5% | 20.6% | 20.2% | 5.1% | 0.85% | 0.45% | 0.18% | 0.09% |
| Mar 2026 | 49.8% | 20.6% | 21.4% | 6.3% | 0.93% | 0.53% | 0.27% | 0.09% |
| Apr 2026 | 43.9% | 22.6% | 24.1% | 7.7% | 0.77% | 0.57% | 0.26% | 0.1% |
| May 2026 | 42.7% | 23.2% | 23.7% | 7.3% | 2% | 0.7% | 0.3% | 0.1% |
| Jun 2026 | 44.5% | 23.9% | 24% | 4.8% | 1.9% | 0.42% | 0.31% | 0.1% |
| Jul 2026 | 39.1% | 26.8% | 27.8% | 3.1% | 2.1% | 0.67% | 0.31% | 0.1% |
| Aug 2026 | 40.9% | 26.9% | 26.3% | 3.2% | 1.8% | 0.47% | 0.23% | 0.09% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Bellamy's Organic and Oli6 comparison changed over the last 12 months?
3 findings
- Bellamy's Organic was ahead of Oli6 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby formula brands in New Zealand moved from 8.7% to 3.2%, and its estimated monthly branded searches moved from 1.4K to 690.
- Across the 11 months ending August 2026, Oli6’s estimated Share of Search among baby formula brands in New Zealand moved from 0.25% to 0.09%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand baby formula brands in August 2026?
2 changes
Estimated monthly branded searches for Bellamy's Organic in New Zealand fell 51.4% over 11 measured months, from 1.4K to 690 in August 2026.
Estimated monthly branded searches for Oli6 in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bellamy's Organic’s and Oli6’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bellamy's Organic
7 branded search terms
- bellamys
- bellamys organic
- bellamys organic formula
- bellamys organic infant formula
- bellamys organic near me
- bellamys organic nz
- bellamysorganic
Oli6
2 branded search terms
- oli6
- oli6 formula
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