Brandwave

How popular isBeacons in search?

In August 2026, there were an estimated 220 branded searches for Beacons in New Zealand which is up 22.2% over the last 11 months. Beacons holds 3.5% estimated Share of Search among New Zealand link in bio tools and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Linktree88.3%
  2. Stan Store7.9%
  3. Beacons3.5%
  4. Later Linkin.bio0.32%
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Which link in bio tools compete with Beacons?

Beacons against link in bio tools in New Zealand, by month

Share of Search by month for Linktree, Stan Store, Beacons. The figures are in the table below the chart.

View monthly share of search table
MonthLinktreeStan StoreBeaconsLater Linkin.bio
Oct 202585.5%11.6%2.8%0.15%
Nov 202588.3%8%3.5%0.16%
Dec 202582.3%13.7%3.8%0.18%
Jan 202681.2%13.8%4.8%0.15%
Feb 202685.2%9.5%5.1%0.15%
Mar 202686.2%9.5%4.2%0.13%
Apr 202684.3%9.5%6.1%0.15%
May 202686.7%8%5.2%0.16%
Jun 202686.8%7.8%5.2%0.16%
Jul 202687.4%7.9%4.4%0.31%
Aug 202688.3%7.9%3.5%0.32%
Sep 2026————
  1. 1.Linktree

    88.3%

    held 1st · 5.6K estimated branded searches · +0.36% vs prior month · +0.9 points

  2. held 2nd · 500 estimated branded searches · 0% vs prior month · 0 points

  3. 3.Beacons

    3.5%

    held 3rd · 220 estimated branded searches · -21.4% vs prior month · -0.9 points

  4. held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Beacons and its closest rivals

How has branded search demand for Beacons changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Beacons in New Zealand rose from 180 to 220.
  • Across the 11 months ending August 2026, Beacons’ estimated Share of Search among link in bio tools in New Zealand increased from 2.8% to 3.5%.
  • Across the 11 months ending August 2026, Beacons’ estimated Share of Search among link in bio tools in New Zealand peaked at 6.1% in April 2026 and was lowest at 2.8% in October 2025.

How did search popularity change for New Zealand link in bio tools in August 2026?

  1. In August 2026, Linktree gained estimated Share of Search among link in bio tools in New Zealand, from 87.4% to 88.3%.

  2. In August 2026, Beacons lost estimated Share of Search among link in bio tools in New Zealand, from 4.4% to 3.5%.

  3. Estimated monthly branded searches for Later Linkin.bio in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  4. Estimated monthly branded searches for Stan Store in New Zealand fell 33.3% over 11 measured months, from 750 to 500 in August 2026.

How is Beacons measured?

Brandwave collects information about searches that people make online using Beacons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • beacons ai
  • beacons link in bio

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How the Brand Demand Index is measured

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Is Beacons your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.