Brandwave

Link in bio tools in New Zealand:Which brands are most popular in search?

In August 2026, Linktree was the most searched among link in bio tools in New Zealand, with an estimated 5.6K branded searches and 88.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Linktree88.3%
  2. Stan Store7.9%
  3. Beacons3.5%
  4. Later Linkin.bio0.32%

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Share of SearchLeaderboard

Compare the link in bio tools New Zealand creators and brands point followers to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among link in bio tools in New Zealand, by month

Share of Search by month for Linktree, Stan Store, Beacons. The figures are in the table below the chart.

View monthly share of search table
MonthLinktreeStan StoreBeaconsLater Linkin.bio
Oct 202585.5%11.6%2.8%0.15%
Nov 202588.3%8%3.5%0.16%
Dec 202582.3%13.7%3.8%0.18%
Jan 202681.2%13.8%4.8%0.15%
Feb 202685.2%9.5%5.1%0.15%
Mar 202686.2%9.5%4.2%0.13%
Apr 202684.3%9.5%6.1%0.15%
May 202686.7%8%5.2%0.16%
Jun 202686.8%7.8%5.2%0.16%
Jul 202687.4%7.9%4.4%0.31%
Aug 202688.3%7.9%3.5%0.32%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Linktree

    88.3%

    held 1st · 5.6K estimated branded searches · +0.36% vs prior month · +0.9 points

  2. 2.Stan Store

    7.9%

    held 2nd · 500 estimated branded searches · 0% vs prior month · 0 points

  3. 3.Beacons

    3.5%

    held 3rd · 220 estimated branded searches · -21.4% vs prior month · -0.9 points

  4. 4.Later Linkin.bio

    0.32%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among link in bio tools in New Zealand?

In August 2026, Linktree was the most searched among link in bio tools in New Zealand, with an estimated 5.6K branded searches and 88.3% estimated Share of Search within this set. Stan Store is in 2nd place, 80.4 percentage points behind at 7.9% Share of Search.

New Zealand link in bio tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Linktree85.5% → 88.3%88.3%Nov 202581.2%Jan 20261st
Stan Store11.6% → 7.9%13.8%Jan 20267.8%Jun 20262nd
Beacons2.8% → 3.5%6.1%Apr 20262.8%Oct 20253rd
Later Linkin.bio0.15% → 0.32%0.32%Aug 20260.13%Mar 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link in bio tools in New Zealand increased from 85.5% to 88.3%.
  • Across the 11 months ending August 2026, Stan Store’s estimated Share of Search among link in bio tools in New Zealand decreased from 11.6% to 7.9%.
  • Across the 11 months ending August 2026, Beacons’ estimated Share of Search among link in bio tools in New Zealand increased from 2.8% to 3.5%.
  • Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link in bio tools in New Zealand peaked at 88.3% in November 2025 and was lowest at 81.2% in January 2026.
  • Across the 11 months ending August 2026, Stan Store’s estimated Share of Search among link in bio tools in New Zealand peaked at 13.8% in January 2026 and was lowest at 7.8% in June 2026.
  • Across the 11 months ending August 2026, Beacons’ estimated Share of Search among link in bio tools in New Zealand peaked at 6.1% in April 2026 and was lowest at 2.8% in October 2025.
  • Across the 11 months ending August 2026, Later Linkin.bio held steady: its estimated Share of Search among link in bio tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand link in bio tools in August 2026?

  1. In August 2026, Linktree gained estimated Share of Search among link in bio tools in New Zealand, from 87.4% to 88.3%.

  2. In August 2026, Beacons lost estimated Share of Search among link in bio tools in New Zealand, from 4.4% to 3.5%.

  3. Estimated monthly branded searches for Later Linkin.bio in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  4. Estimated monthly branded searches for Stan Store in New Zealand fell 33.3% over 11 measured months, from 750 to 500 in August 2026.

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