Brandwave

How popular isLinktree?

In September 2026, people searched for Linktree by name about 5,400 times in New Zealand, about the same as the previous year. These searches made up 69.7% of all New Zealand link in bio tool searches, placing Linktree first out of seven tools. When we asked both ChatGPT and Google AI Overviews about link in bio tools, Linktree appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Linktree is the most searched of 7 competitors and the most recommended in AI answers.

  1. LinktreeShare of searches 69.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CarrdShare of searches 18.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Stan StoreShare of searches 8.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. BeaconsShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Later Linkin.bioShare of searches 0.39%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top link in bio tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Linktree appeared in all five answers. Linktree is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Linktree1st
  2. Beacons2nd
  3. Milkshake3rd
  4. Lnk.Bio4th
  5. Carrd5th
  6. Stan Store6th
  7. Later Linkin.bio7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beacons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lnk.Bio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milkshake3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carrd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Later Linkin.bio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stan Store1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about link in bio tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which link in bio tools compete with Linktree?

Linktree against link in bio tools in New Zealand, by month

Share of searches by month for Linktree, Carrd, Stan Store, Beacons. The figures are in the table below the chart.

View monthly share of searches table
MonthLinktreeCarrdStan StoreBeaconsLater Linkin.bioLnk.BioMilkshake
Oct 202567.6%18%11.6%2.1%0.25%0.13%0.25%
Nov 202569.1%18.8%8.8%2.7%0.26%0.26%0.13%
Dec 202562.3%20.8%13.2%3%0.28%0.14%0.28%
Jan 202661%20.5%14.4%3.6%0.23%0.11%0.23%
Feb 202666.7%18.1%10.5%4%0.25%0.25%0.25%
Mar 202668.5%18.4%9.2%3.3%0.21%0.21%0.1%
Apr 202664.2%21%9.5%4.6%0.24%0.12%0.24%
May 202665.7%21.5%8.4%3.9%0.24%0.12%0.12%
Jun 202666.2%21.3%8%3.9%0.25%0.12%0.25%
Jul 202669.1%18.8%7.9%3.3%0.38%0.13%0.26%
Aug 202667%22%7.7%2.6%0.37%0.25%0.12%
Sep 202669.7%18.6%8.4%2.7%0.39%0.13%0.13%

  1. 1.Linktree

    69.7%

    Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Carrd

    18.6%

    Held 2nd. 1.4K estimated branded searches, -18.6% vs prior month. Share -3.4 points.

  3. 3.Stan Store

    8.4%

    Held 3rd. 650 estimated branded searches, +4.8% vs prior month. Share +0.7 points.

  4. 4.Beacons

    2.7%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Later Linkin.bio

    0.39%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Lnk.Bio

    0.13%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

  7. 7.Milkshake

    0.13%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Linktree and its closest rivals

Every comparison with Linktree

3 comparisons

How has branded search demand for Linktree changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Linktree in New Zealand held steady at 5.4K.
  • Across the 12 months ending September 2026, Linktree’s share of searches among link in bio tools in New Zealand increased from 67.6% to 69.7%.
  • Across the 12 months ending September 2026, Linktree’s share of searches among link in bio tools in New Zealand peaked at 69.7% in September 2026 and was lowest at 61% in January 2026.

How did search popularity change for New Zealand link in bio tools in September 2026?

6 changes

  1. In September 2026, Linktree gained share of searches among link in bio tools in New Zealand, from 67% to 69.7%.

  2. In September 2026, Stan Store gained share of searches among link in bio tools in New Zealand, from 7.7% to 8.4%.

  3. In September 2026, Carrd lost share of searches among link in bio tools in New Zealand, from 22% to 18.6%.

  4. Estimated monthly branded searches for Later Linkin.bio in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

  5. Estimated monthly branded searches for Beacons in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  6. Estimated monthly branded searches for Milkshake in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Linktree’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Linktree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • linktr ee
  • linktree

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How the Brand Demand Index is measured

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