Later Linkin.bio vs Linktree:Which is more popular by branded search in New Zealand?
In August 2026, Linktree had more branded searches than Later Linkin.bio among link in bio tools in New Zealand. Linktree was estimated to have 5.6K branded searches compared to Later Linkin.bio’s 20, and held an 88.3% Share of Search versus Later Linkin.bio’s 0.32%.
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Which is more popular in search, Later Linkin.bio or Linktree?
Compare the link in bio tools New Zealand creators and brands point followers to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Linktree, Later Linkin.bio. The figures are in the table below the chart.
View monthly share of search table
| Month | Linktree | Stan Store | Beacons | Later Linkin.bio |
|---|---|---|---|---|
| Oct 2025 | 85.5% | 11.6% | 2.8% | 0.15% |
| Nov 2025 | 88.3% | 8% | 3.5% | 0.16% |
| Dec 2025 | 82.3% | 13.7% | 3.8% | 0.18% |
| Jan 2026 | 81.2% | 13.8% | 4.8% | 0.15% |
| Feb 2026 | 85.2% | 9.5% | 5.1% | 0.15% |
| Mar 2026 | 86.2% | 9.5% | 4.2% | 0.13% |
| Apr 2026 | 84.3% | 9.5% | 6.1% | 0.15% |
| May 2026 | 86.7% | 8% | 5.2% | 0.16% |
| Jun 2026 | 86.8% | 7.8% | 5.2% | 0.16% |
| Jul 2026 | 87.4% | 7.9% | 4.4% | 0.31% |
| Aug 2026 | 88.3% | 7.9% | 3.5% | 0.32% |
| Sep 2026 | — | — | — | — |
How has the Later Linkin.bio and Linktree comparison changed over the last 12 months?
3 findings
- Linktree was ahead of Later Linkin.bio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Later Linkin.bio’s estimated Share of Search among link in bio tools in New Zealand moved from 0.15% to 0.32%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link in bio tools in New Zealand moved from 85.5% to 88.3%, and its estimated monthly branded searches moved from 5.5K to 5.6K.
How did search popularity change for New Zealand link in bio tools in August 2026?
2 changes
In August 2026, Linktree gained estimated Share of Search among link in bio tools in New Zealand, from 87.4% to 88.3%.
Estimated monthly branded searches for Later Linkin.bio in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Later Linkin.bio’s and Linktree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Later Linkin.bio
1 branded search term
- linkin bio later
Linktree
6 branded search terms
- linktr ee
- linktree
- linktree free
- linktree link in bio
- linktree nz
- linktree online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.