Brandwave

Linktree vs Stan Store:Which is more popular by branded search in New Zealand?

In August 2026, Linktree had more branded searches than Stan Store among link in bio tools in New Zealand. Linktree was estimated to have 5.6K branded searches compared to Stan Store’s 500, and held an 88.3% Share of Search versus Stan Store’s 7.9%.

Share of Search among link in bio tools in New Zealand in August 2026Which is more popular in search, Linktree or Stan Store?
Linktree88.3%5.6K searches
vs
Stan Store7.9%500 searches

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Which is more popular in search, Linktree or Stan Store?

Compare the link in bio tools New Zealand creators and brands point followers to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Linktree and Stan Store among link in bio tools in New Zealand, by month

Share of Search by month for Linktree, Stan Store. The figures are in the table below the chart.

View monthly share of search table
MonthLinktreeStan StoreBeaconsLater Linkin.bio
Oct 202585.5%11.6%2.8%0.15%
Nov 202588.3%8%3.5%0.16%
Dec 202582.3%13.7%3.8%0.18%
Jan 202681.2%13.8%4.8%0.15%
Feb 202685.2%9.5%5.1%0.15%
Mar 202686.2%9.5%4.2%0.13%
Apr 202684.3%9.5%6.1%0.15%
May 202686.7%8%5.2%0.16%
Jun 202686.8%7.8%5.2%0.16%
Jul 202687.4%7.9%4.4%0.31%
Aug 202688.3%7.9%3.5%0.32%
Sep 2026————

How has the Linktree and Stan Store comparison changed over the last 12 months?

  • Linktree was ahead of Stan Store in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link in bio tools in New Zealand moved from 85.5% to 88.3%, and its estimated monthly branded searches moved from 5.5K to 5.6K.
  • Across the 11 months ending August 2026, Stan Store’s estimated Share of Search among link in bio tools in New Zealand moved from 11.6% to 7.9%, and its estimated monthly branded searches moved from 750 to 500.

How did search popularity change for New Zealand link in bio tools in August 2026?

  1. In August 2026, Linktree gained estimated Share of Search among link in bio tools in New Zealand, from 87.4% to 88.3%.

  2. Estimated monthly branded searches for Stan Store in New Zealand fell 33.3% over 11 measured months, from 750 to 500 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Linktree’s and Stan Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Linktree

6 branded search terms

  • linktr ee
  • linktree
  • linktree free
  • linktree link in bio
  • linktree nz
  • linktree online

Stan Store

3 branded search terms

  • stan store
  • stan store link in bio
  • stan store price

How the Brand Demand Index is measured

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