Beacons vs Milkshake:Which is more popular?

In September 2026, Beacons had more branded searches than Milkshake among link in bio tools in New Zealand. Beacons had about 210 branded searches, while Milkshake had 10. Beacons made up 2.7% of all link in bio tool searches we track, and Milkshake accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about link in bio tools, Beacons appeared in all five answers and Milkshake in three. Beacons was mentioned before Milkshake in every answer.

Among link in bio tools in New Zealand in September 2026

Follow Beacons vs Milkshake and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top link in bio tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beacons appeared in all five answers. Milkshake was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Beacons was listed before Milkshake in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Linktree	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Beacons	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Lnk.Bio	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Milkshake	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Carrd	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Later Linkin.bio	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Stan Store	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beacons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lnk.Bio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milkshake3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Carrd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Later Linkin.bio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stan Store1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about link in bio tools

5 answers

Asked ChatGPT
“Which link in bio tool should I use in New Zealand?”
1. 1Linktree
2. 2Beacons
3. 3Stan Store
4. 4Lnk.Bio
Asked ChatGPT
“What are the best link in bio tools in New Zealand?”
1. 1Linktree
2. 2Beacons
3. 3Carrd
4. 4Milkshake
5. 5Lnk.Bio
6. 6Later Linkin.bio
Asked ChatGPT
“What's the best link in bio tool in New Zealand for social profile links?”
1. 1Linktree
2. 2Beacons
3. 3Carrd
Searched Google, AI Overview
“link in bio tool”
Searched Google, AI Overview
“best link in bio”
1. 1Linktree
2. 2Beacons
3. 3Lnk.Bio
4. 4Milkshake

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Beacons or Milkshake more popular in search?

This chart shows how often people search Google for Beacons and Milkshake by name. Each line represents a brand's share of searches for all seven link in bio tools we track, month by month, from searches in New Zealand.

Beacons and Milkshake among link in bio tools in New Zealand, by month

Month	Linktree	Carrd	Stan Store	Beacons	Later Linkin.bio	Lnk.Bio	Milkshake
Oct 2025	67.6%	18%	11.6%	2.1%	0.25%	0.13%	0.25%
Nov 2025	69.1%	18.8%	8.8%	2.7%	0.26%	0.26%	0.13%
Dec 2025	62.3%	20.8%	13.2%	3%	0.28%	0.14%	0.28%
Jan 2026	61%	20.5%	14.4%	3.6%	0.23%	0.11%	0.23%
Feb 2026	66.7%	18.1%	10.5%	4%	0.25%	0.25%	0.25%
Mar 2026	68.5%	18.4%	9.2%	3.3%	0.21%	0.21%	0.1%
Apr 2026	64.2%	21%	9.5%	4.6%	0.24%	0.12%	0.24%
May 2026	65.7%	21.5%	8.4%	3.9%	0.24%	0.12%	0.12%
Jun 2026	66.2%	21.3%	8%	3.9%	0.25%	0.12%	0.25%
Jul 2026	69.1%	18.8%	7.9%	3.3%	0.38%	0.13%	0.26%
Aug 2026	67%	22%	7.7%	2.6%	0.37%	0.25%	0.12%
Sep 2026	69.7%	18.6%	8.4%	2.7%	0.39%	0.13%	0.13%

How has the Beacons and Milkshake comparison changed over the last 12 months?

3 findings

Beacons was ahead of Milkshake in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Beacons’ share of searches among link in bio tools in New Zealand moved from 2.1% to 2.7%, and its estimated monthly branded searches moved from 170 to 210.
Across the 12 months ending September 2026, Milkshake’s share of searches among link in bio tools in New Zealand moved from 0.25% to 0.13%, and its estimated monthly branded searches moved from 20 to 10.

How did search popularity change for New Zealand link in bio tools in September 2026?

2 changes

Estimated monthly branded searches for Beacons in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Estimated monthly branded searches for Milkshake in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Beacons’ and Milkshake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.