Brandwave

Linktree vs Stan Store:Which is more popular?

In September 2026, Linktree had more branded searches than Stan Store among link in bio tools in New Zealand. Linktree had about 5,400 branded searches, while Stan Store had 650. Linktree made up 69.7% of all link in bio tool searches we track, and Stan Store accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about link in bio tools, Linktree appeared in all five answers and Stan Store in one. Linktree was mentioned before Stan Store in every answer.

Among link in bio tools in New Zealand in September 2026

Who do people search for more?

Linktree, about 8 searches for every 1 for Stan Store

Linktree 5.4K searchesStan Store 650 searches

Who does AI mention more?

Linktree, mentioned in every answer we collected

Linktree in 5 of 5Stan Store in 1 of 5

Who does AI recommend more?

Linktree, named ahead of Stan Store in every answer

Linktree first in 5Stan Store never first

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Top link in bio tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Linktree appeared in all five answers. Stan Store was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Linktree was listed before Stan Store in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Linktree1st
  2. Beacons2nd
  3. Milkshake3rd
  4. Lnk.Bio4th
  5. Carrd5th
  6. Stan Store6th
  7. Later Linkin.bio7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beacons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lnk.Bio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milkshake3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carrd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Later Linkin.bio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stan Store1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about link in bio tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Linktree or Stan Store more popular in search?

This chart shows how often people search Google for Linktree and Stan Store by name. Each line represents a brand's share of searches for all seven link in bio tools we track, month by month, from searches in New Zealand.

Linktree and Stan Store among link in bio tools in New Zealand, by month

Share of searches by month for Linktree, Stan Store. The figures are in the table below the chart.

View monthly share of searches table
MonthLinktreeCarrdStan StoreBeaconsLater Linkin.bioLnk.BioMilkshake
Oct 202567.6%18%11.6%2.1%0.25%0.13%0.25%
Nov 202569.1%18.8%8.8%2.7%0.26%0.26%0.13%
Dec 202562.3%20.8%13.2%3%0.28%0.14%0.28%
Jan 202661%20.5%14.4%3.6%0.23%0.11%0.23%
Feb 202666.7%18.1%10.5%4%0.25%0.25%0.25%
Mar 202668.5%18.4%9.2%3.3%0.21%0.21%0.1%
Apr 202664.2%21%9.5%4.6%0.24%0.12%0.24%
May 202665.7%21.5%8.4%3.9%0.24%0.12%0.12%
Jun 202666.2%21.3%8%3.9%0.25%0.12%0.25%
Jul 202669.1%18.8%7.9%3.3%0.38%0.13%0.26%
Aug 202667%22%7.7%2.6%0.37%0.25%0.12%
Sep 202669.7%18.6%8.4%2.7%0.39%0.13%0.13%

How has the Linktree and Stan Store comparison changed over the last 12 months?

3 findings
  • Linktree was ahead of Stan Store in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Linktree’s share of searches among link in bio tools in New Zealand moved from 67.6% to 69.7%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Stan Store’s share of searches among link in bio tools in New Zealand moved from 11.6% to 8.4%, and its estimated monthly branded searches moved from 930 to 650.

How did search popularity change for New Zealand link in bio tools in September 2026?

2 changes

  1. In September 2026, Linktree gained share of searches among link in bio tools in New Zealand, from 67% to 69.7%.

  2. In September 2026, Stan Store gained share of searches among link in bio tools in New Zealand, from 7.7% to 8.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Linktree’s and Stan Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Linktree

2 branded search terms

  • linktr ee
  • linktree

Stan Store

2 branded search terms

  • stan store
  • stanstore

How the Brand Demand Index is measured

Other head-to-heads among link in bio tools

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