Beacons vs Linktree:Which is more popular?
In September 2026, Linktree had more branded searches than Beacons among link in bio tools in New Zealand. Linktree had about 5,400 branded searches, while Beacons had 210. Linktree made up 69.7% of all link in bio tool searches we track, and Beacons accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about link in bio tools, both Beacons and Linktree appeared in all five answers. Linktree was mentioned before Beacons in every answer.
Who do people search for more?
Linktree, about 26 searches for every 1 for Beacons
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Linktree, named ahead of Beacons in every answer
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Top link in bio tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Beacons and Linktree showed up in all five answers. Linktree was listed before Beacons in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Linktree1st
Beacons2nd
Milkshake3rd
Lnk.Bio4th
Carrd5th
Stan Store6th
Later Linkin.bio7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Beacons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lnk.Bio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milkshake3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carrd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Later Linkin.bio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stan Store1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about link in bio tools
5 answers
Asked ChatGPT
“Which link in bio tool should I use in New Zealand?”
Asked ChatGPT
“What are the best link in bio tools in New Zealand?”
Asked ChatGPT
“What's the best link in bio tool in New Zealand for social profile links?”
Searched Google, AI Overview
“link in bio tool”
Searched Google, AI Overview
“best link in bio”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beacons or Linktree more popular in search?
This chart shows how often people search Google for Beacons and Linktree by name. Each line represents a brand's share of searches for all seven link in bio tools we track, month by month, from searches in New Zealand.
Share of searches by month for Linktree, Beacons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Linktree | Carrd | Stan Store | Beacons | Later Linkin.bio | Lnk.Bio | Milkshake |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.6% | 18% | 11.6% | 2.1% | 0.25% | 0.13% | 0.25% |
| Nov 2025 | 69.1% | 18.8% | 8.8% | 2.7% | 0.26% | 0.26% | 0.13% |
| Dec 2025 | 62.3% | 20.8% | 13.2% | 3% | 0.28% | 0.14% | 0.28% |
| Jan 2026 | 61% | 20.5% | 14.4% | 3.6% | 0.23% | 0.11% | 0.23% |
| Feb 2026 | 66.7% | 18.1% | 10.5% | 4% | 0.25% | 0.25% | 0.25% |
| Mar 2026 | 68.5% | 18.4% | 9.2% | 3.3% | 0.21% | 0.21% | 0.1% |
| Apr 2026 | 64.2% | 21% | 9.5% | 4.6% | 0.24% | 0.12% | 0.24% |
| May 2026 | 65.7% | 21.5% | 8.4% | 3.9% | 0.24% | 0.12% | 0.12% |
| Jun 2026 | 66.2% | 21.3% | 8% | 3.9% | 0.25% | 0.12% | 0.25% |
| Jul 2026 | 69.1% | 18.8% | 7.9% | 3.3% | 0.38% | 0.13% | 0.26% |
| Aug 2026 | 67% | 22% | 7.7% | 2.6% | 0.37% | 0.25% | 0.12% |
| Sep 2026 | 69.7% | 18.6% | 8.4% | 2.7% | 0.39% | 0.13% | 0.13% |
How has the Beacons and Linktree comparison changed over the last 12 months?
3 findings
- Linktree was ahead of Beacons in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beacons’ share of searches among link in bio tools in New Zealand moved from 2.1% to 2.7%, and its estimated monthly branded searches moved from 170 to 210.
- Across the 12 months ending September 2026, Linktree’s share of searches among link in bio tools in New Zealand moved from 67.6% to 69.7%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for New Zealand link in bio tools in September 2026?
2 changes
In September 2026, Linktree gained share of searches among link in bio tools in New Zealand, from 67% to 69.7%.
Estimated monthly branded searches for Beacons in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Beacons’ and Linktree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among link in bio tools
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