How popular isAllrecipes?
In September 2026, people searched for Allrecipes by name about 840 times in New Zealand, a 29.2% increase from the previous year. These searches made up 1.7% of all New Zealand recipe website searches, placing Allrecipes fifth out of nine websites. When we asked both ChatGPT and Google AI Overviews about recipe websites, Allrecipes did not appear in any of the answers.
Allrecipes is the fifth most searched of 9 competitors and not listed in any AI answer.
Recipe Tin EatsShare of searches 47.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th- VJ CooksShare of searches 36.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Nadia LimShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd- Chelsea WinterShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
AllrecipesShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top recipe websites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Allrecipes did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Recipe Tin Eats4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chelsea Winter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VJ Cooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nadia Lim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Edmonds Cooking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Food in a Minute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Allrecipes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BBC Good Food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
taste.com.au0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe websites
5 answers
Asked ChatGPT
“Which recipe website should I use in New Zealand?”
Asked ChatGPT
“What are the best recipe websites in New Zealand?”
Asked ChatGPT
“What's the best recipe website in New Zealand for everyday dinners?”
Searched Google, AI Overview
“easy dinner recipes nz”
Searched Google, AI Overview
“weeknight dinner ideas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which recipe websites compete with Allrecipes?
Share of searches by month for Recipe Tin Eats, VJ Cooks, Nadia Lim, Chelsea Winter, Allrecipes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Recipe Tin Eats | VJ Cooks | Nadia Lim | Chelsea Winter | Allrecipes | BBC Good Food | taste.com.au | Food in a Minute | Edmonds Cooking |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 24.2% | 19.7% | 19.8% | 1.1% | 1.7% | 1.1% | 0.64% | 0.42% |
| Nov 2025 | 41.8% | 31.6% | 12.5% | 7.7% | 1.4% | 2.2% | 1.5% | 0.83% | 0.45% |
| Dec 2025 | 43.8% | 32.7% | 9.2% | 8% | 1.4% | 2% | 1.8% | 0.71% | 0.38% |
| Jan 2026 | 43.9% | 33.3% | 8% | 8.1% | 1.2% | 2.5% | 1.7% | 0.72% | 0.58% |
| Feb 2026 | 45.3% | 34.9% | 7.5% | 5.7% | 1.3% | 2.4% | 1.6% | 0.75% | 0.61% |
| Mar 2026 | 43.1% | 33.2% | 8.6% | 8.1% | 1.5% | 2.5% | 1.4% | 0.88% | 0.72% |
| Apr 2026 | 45.8% | 35.7% | 7.6% | 4.7% | 1.4% | 2.3% | 1.1% | 0.77% | 0.63% |
| May 2026 | 42% | 39.9% | 8.2% | 4.3% | 1.2% | 2.1% | 0.95% | 0.57% | 0.7% |
| Jun 2026 | 39.2% | 45.3% | 6.3% | 4% | 1.3% | 1.7% | 1.1% | 0.65% | 0.43% |
| Jul 2026 | 39.4% | 45.3% | 6.2% | 4% | 1.3% | 1.6% | 1.1% | 0.54% | 0.44% |
| Aug 2026 | 39.7% | 45.4% | 6.4% | 3.2% | 1.6% | 1.6% | 1.1% | 0.54% | 0.44% |
| Sep 2026 | 47.4% | 36.5% | 6.4% | 3.8% | 1.7% | 1.6% | 1.2% | 0.79% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.4% | 23.5K | -0.68% | +7.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36.5% | 18.1K | -33.2% | -8.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 6.4% | 3.2K | -17.2% | 0 points | |
| 4, held 4th | 3.8% | 1.9K | 0% | +0.6 points | |
| 5, moved from 6th to 5th | 1.7% | 840 | -9.7% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.6% | 790 | -16.8% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.2% | 600 | -11.8% | +0.1 points | |
| 8, held 8th | 0.79% | 390 | +21.9% | +0.3 points | |
| 9, held 9th | 0.52% | 260 | 0% | +0.1 points |
47.4%
Moved from 2nd to 1st. 23.5K estimated branded searches, -0.68% vs prior month. Share +7.7 points.
2.VJ Cooks
36.5%
Moved from 1st to 2nd. 18.1K estimated branded searches, -33.2% vs prior month. Share -8.9 points.
6.4%
Held 3rd. 3.2K estimated branded searches, -17.2% vs prior month. Share 0 points.
3.8%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
1.7%
Moved from 6th to 5th. 840 estimated branded searches, -9.7% vs prior month. Share +0.1 points.
1.6%
Moved from 5th to 6th. 790 estimated branded searches, -16.8% vs prior month. Share 0 points.
1.2%
Held 7th. 600 estimated branded searches, -11.8% vs prior month. Share +0.1 points.
0.79%
Held 8th. 390 estimated branded searches, +21.9% vs prior month. Share +0.3 points.
0.52%
Held 9th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Allrecipes and its closest rivals
Every comparison with Allrecipes
8 comparisons
How has branded search demand for Allrecipes changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Allrecipes in New Zealand rose from 650 to 840.
- Across the 12 months ending September 2026, Allrecipes’ share of searches among recipe websites in New Zealand increased from 1.1% to 1.7%.
- Across the 12 months ending September 2026, Allrecipes rose from 7th to 5th among recipe websites in New Zealand.
How did search popularity change for New Zealand recipe websites in September 2026?
6 changes
In September 2026, Recipe Tin Eats overtook VJ Cooks to become the leader among recipe websites in New Zealand, with 47.4% of the searches.
In September 2026, Chelsea Winter gained share of searches among recipe websites in New Zealand, from 3.2% to 3.8%.
In September 2026, VJ Cooks lost share of searches among recipe websites in New Zealand, from 45.4% to 36.5%.
In September 2026, Allrecipes rose from 6th to 5th among recipe websites in New Zealand.
In September 2026, BBC Good Food fell from 5th to 6th among recipe websites in New Zealand.
Estimated monthly branded searches for Nadia Lim in New Zealand fell 73.8% over 12 measured months, from 12.1K to 3.2K in September 2026.
How are Allrecipes’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Allrecipes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- allrecipes
- allrecipes banana bread
- allrecipes chocolate cookies
- allrecipes dinner ideas
- allrecipes recipe
Do you work for Allrecipes? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Allrecipes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.