Brandwave

Allrecipes vs VJ Cooks:Which is more popular?

In September 2026, VJ Cooks had more branded searches than Allrecipes among recipe websites in New Zealand. VJ Cooks had about 18,100 branded searches, while Allrecipes had 840. VJ Cooks made up 36.5% of all recipe website searches we track, and Allrecipes accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about recipe websites, VJ Cooks appeared in two of the five answers and Allrecipes in none.

Among recipe websites in New Zealand in September 2026

Who do people search for more?

VJ Cooks, about 22 searches for every 1 for Allrecipes

VJ Cooks 18.1K searchesAllrecipes 840 searches

Who does AI mention more?

VJ Cooks, mentioned in 2 of 5 answers, Allrecipes in 0

VJ Cooks in 2 of 5Allrecipes in 0 of 5

Who does AI recommend more?

VJ Cooks, the only one of the two named

VJ Cooks first in 2Allrecipes never named

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Top recipe websites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, VJ Cooks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Allrecipes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chelsea Winter1st
  2. Nadia Lim2nd
  3. Edmonds Cooking3rd
  4. Recipe Tin Eats4th
  5. VJ Cooks5th
  6. Food in a Minute6th
  7. Allrecipes–
  8. BBC Good Food–
  9. taste.com.au–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Recipe Tin Eats4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chelsea Winter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VJ Cooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nadia Lim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edmonds Cooking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Food in a Minute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allrecipes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BBC Good Food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • taste.com.au0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recipe websites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Allrecipes or VJ Cooks more popular in search?

This chart shows how often people search Google for Allrecipes and VJ Cooks by name. Each line represents a brand's share of searches for all nine recipe websites we track, month by month, from searches in New Zealand.

Allrecipes and VJ Cooks among recipe websites in New Zealand, by month

Share of searches by month for VJ Cooks, Allrecipes. The figures are in the table below the chart.

View monthly share of searches table
MonthRecipe Tin EatsVJ CooksNadia LimChelsea WinterAllrecipesBBC Good Foodtaste.com.auFood in a MinuteEdmonds Cooking
Oct 202531.4%24.2%19.7%19.8%1.1%1.7%1.1%0.64%0.42%
Nov 202541.8%31.6%12.5%7.7%1.4%2.2%1.5%0.83%0.45%
Dec 202543.8%32.7%9.2%8%1.4%2%1.8%0.71%0.38%
Jan 202643.9%33.3%8%8.1%1.2%2.5%1.7%0.72%0.58%
Feb 202645.3%34.9%7.5%5.7%1.3%2.4%1.6%0.75%0.61%
Mar 202643.1%33.2%8.6%8.1%1.5%2.5%1.4%0.88%0.72%
Apr 202645.8%35.7%7.6%4.7%1.4%2.3%1.1%0.77%0.63%
May 202642%39.9%8.2%4.3%1.2%2.1%0.95%0.57%0.7%
Jun 202639.2%45.3%6.3%4%1.3%1.7%1.1%0.65%0.43%
Jul 202639.4%45.3%6.2%4%1.3%1.6%1.1%0.54%0.44%
Aug 202639.7%45.4%6.4%3.2%1.6%1.6%1.1%0.54%0.44%
Sep 202647.4%36.5%6.4%3.8%1.7%1.6%1.2%0.79%0.52%

How has the Allrecipes and VJ Cooks comparison changed over the last 12 months?

3 findings
  • VJ Cooks was ahead of Allrecipes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Allrecipes’ share of searches among recipe websites in New Zealand moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 650 to 840.
  • Across the 12 months ending September 2026, VJ Cooks’ share of searches among recipe websites in New Zealand moved from 24.2% to 36.5%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for New Zealand recipe websites in September 2026?

3 changes

  1. In September 2026, Recipe Tin Eats overtook VJ Cooks to become the leader among recipe websites in New Zealand, with 47.4% of the searches.

  2. In September 2026, VJ Cooks lost share of searches among recipe websites in New Zealand, from 45.4% to 36.5%.

  3. In September 2026, Allrecipes rose from 6th to 5th among recipe websites in New Zealand.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Allrecipes’ and VJ Cooks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allrecipes

5 branded search terms

  • allrecipes
  • allrecipes banana bread
  • allrecipes chocolate cookies
  • allrecipes dinner ideas
  • allrecipes recipe

VJ Cooks

1 branded search term

  • vj cooks

How the Brand Demand Index is measured

Other head-to-heads among recipe websites

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