Brandwave

Nadia Lim vs Recipe Tin Eats:Which is more popular?

In September 2026, Recipe Tin Eats had more branded searches than Nadia Lim among recipe websites in New Zealand. Recipe Tin Eats had about 23,500 branded searches, while Nadia Lim had 3,170. Recipe Tin Eats made up 47.4% of all recipe website searches we track, and Nadia Lim accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about recipe websites, Recipe Tin Eats appeared in four of the five answers and Nadia Lim in two. Nadia Lim was mentioned before Recipe Tin Eats in two out of three answers.

Among recipe websites in New Zealand in September 2026

Who do people search for more?

Recipe Tin Eats, about 7 searches for every 1 for Nadia Lim

Recipe Tin Eats 23.5K searchesNadia Lim 3.2K searches

Who does AI mention more?

Recipe Tin Eats, mentioned in 4 of 5 answers, Nadia Lim in 2

Recipe Tin Eats in 4 of 5Nadia Lim in 2 of 5

Who does AI recommend more?

Nadia Lim, named ahead of Recipe Tin Eats in 2 of 3 answers

Nadia Lim first in 2Recipe Tin Eats first in 1

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Top recipe websites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Recipe Tin Eats was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Nadia Lim was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nadia Lim was listed before Recipe Tin Eats in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chelsea Winter1st
  2. Nadia Lim2nd
  3. Edmonds Cooking3rd
  4. Recipe Tin Eats4th
  5. VJ Cooks5th
  6. Food in a Minute6th
  7. Allrecipes–
  8. BBC Good Food–
  9. taste.com.au–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Recipe Tin Eats4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chelsea Winter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VJ Cooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nadia Lim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edmonds Cooking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Food in a Minute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allrecipes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BBC Good Food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • taste.com.au0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recipe websites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Nadia Lim or Recipe Tin Eats more popular in search?

This chart shows how often people search Google for Nadia Lim and Recipe Tin Eats by name. Each line represents a brand's share of searches for all nine recipe websites we track, month by month, from searches in New Zealand.

Nadia Lim and Recipe Tin Eats among recipe websites in New Zealand, by month

Share of searches by month for Recipe Tin Eats, Nadia Lim. The figures are in the table below the chart.

View monthly share of searches table
MonthRecipe Tin EatsVJ CooksNadia LimChelsea WinterAllrecipesBBC Good Foodtaste.com.auFood in a MinuteEdmonds Cooking
Oct 202531.4%24.2%19.7%19.8%1.1%1.7%1.1%0.64%0.42%
Nov 202541.8%31.6%12.5%7.7%1.4%2.2%1.5%0.83%0.45%
Dec 202543.8%32.7%9.2%8%1.4%2%1.8%0.71%0.38%
Jan 202643.9%33.3%8%8.1%1.2%2.5%1.7%0.72%0.58%
Feb 202645.3%34.9%7.5%5.7%1.3%2.4%1.6%0.75%0.61%
Mar 202643.1%33.2%8.6%8.1%1.5%2.5%1.4%0.88%0.72%
Apr 202645.8%35.7%7.6%4.7%1.4%2.3%1.1%0.77%0.63%
May 202642%39.9%8.2%4.3%1.2%2.1%0.95%0.57%0.7%
Jun 202639.2%45.3%6.3%4%1.3%1.7%1.1%0.65%0.43%
Jul 202639.4%45.3%6.2%4%1.3%1.6%1.1%0.54%0.44%
Aug 202639.7%45.4%6.4%3.2%1.6%1.6%1.1%0.54%0.44%
Sep 202647.4%36.5%6.4%3.8%1.7%1.6%1.2%0.79%0.52%

How has the Nadia Lim and Recipe Tin Eats comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand recipe websites in September 2026?

2 changes

  1. In September 2026, Recipe Tin Eats overtook VJ Cooks to become the leader among recipe websites in New Zealand, with 47.4% of the searches.

  2. Estimated monthly branded searches for Nadia Lim in New Zealand fell 73.8% over 12 measured months, from 12.1K to 3.2K in September 2026.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Nadia Lim’s and Recipe Tin Eats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nadia Lim

9 branded search terms

  • nadia lim
  • nadia lim christmas
  • nadia lim family
  • nadia lim recipe
  • nadia lim vegful
  • nadia lim yum
  • nadialim
  • vegful nadia lim
  • yum nadia lim

Recipe Tin Eats

15 branded search terms

  • laksa recipe tin eats
  • lasagne recipe tin eats
  • nachos recipe tin eats
  • nagi recipetin eats
  • recipe tin eats
  • recipetin eats
  • recipetin eats book
  • recipetin eats cookbook
  • recipetin eats dinner
  • recipetin eats dinner cookbook
  • recipetin eats recipes
  • recipetin eats salmon
  • recipetineats
  • recipetineats recipes
  • salmon recipe tin eats

How the Brand Demand Index is measured

Other head-to-heads among recipe websites

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