Allrecipes vs Chelsea Winter:Which is more popular?
In September 2026, Chelsea Winter had more branded searches than Allrecipes among recipe websites in New Zealand. Chelsea Winter had about 1,900 branded searches, while Allrecipes had 840. Chelsea Winter made up 3.8% of all recipe website searches we track, and Allrecipes accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about recipe websites, Chelsea Winter appeared in three of the five answers and Allrecipes in none.
Who do people search for more?
Chelsea Winter, about 2 searches for every 1 for Allrecipes
Who does AI mention more?
Chelsea Winter, mentioned in 3 of 5 answers, Allrecipes in 0
Who does AI recommend more?
Chelsea Winter, the only one of the two named
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Top recipe websites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chelsea Winter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Allrecipes did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Recipe Tin Eats4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Chelsea Winter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VJ Cooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nadia Lim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Edmonds Cooking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Food in a Minute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allrecipes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BBC Good Food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
taste.com.au0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe websites
5 answers
Asked ChatGPT
“Which recipe website should I use in New Zealand?”
Asked ChatGPT
“What are the best recipe websites in New Zealand?”
Asked ChatGPT
“What's the best recipe website in New Zealand for everyday dinners?”
Searched Google, AI Overview
“easy dinner recipes nz”
Searched Google, AI Overview
“weeknight dinner ideas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Allrecipes or Chelsea Winter more popular in search?
This chart shows how often people search Google for Allrecipes and Chelsea Winter by name. Each line represents a brand's share of searches for all nine recipe websites we track, month by month, from searches in New Zealand.
Share of searches by month for Chelsea Winter, Allrecipes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Recipe Tin Eats | VJ Cooks | Nadia Lim | Chelsea Winter | Allrecipes | BBC Good Food | taste.com.au | Food in a Minute | Edmonds Cooking |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 24.2% | 19.7% | 19.8% | 1.1% | 1.7% | 1.1% | 0.64% | 0.42% |
| Nov 2025 | 41.8% | 31.6% | 12.5% | 7.7% | 1.4% | 2.2% | 1.5% | 0.83% | 0.45% |
| Dec 2025 | 43.8% | 32.7% | 9.2% | 8% | 1.4% | 2% | 1.8% | 0.71% | 0.38% |
| Jan 2026 | 43.9% | 33.3% | 8% | 8.1% | 1.2% | 2.5% | 1.7% | 0.72% | 0.58% |
| Feb 2026 | 45.3% | 34.9% | 7.5% | 5.7% | 1.3% | 2.4% | 1.6% | 0.75% | 0.61% |
| Mar 2026 | 43.1% | 33.2% | 8.6% | 8.1% | 1.5% | 2.5% | 1.4% | 0.88% | 0.72% |
| Apr 2026 | 45.8% | 35.7% | 7.6% | 4.7% | 1.4% | 2.3% | 1.1% | 0.77% | 0.63% |
| May 2026 | 42% | 39.9% | 8.2% | 4.3% | 1.2% | 2.1% | 0.95% | 0.57% | 0.7% |
| Jun 2026 | 39.2% | 45.3% | 6.3% | 4% | 1.3% | 1.7% | 1.1% | 0.65% | 0.43% |
| Jul 2026 | 39.4% | 45.3% | 6.2% | 4% | 1.3% | 1.6% | 1.1% | 0.54% | 0.44% |
| Aug 2026 | 39.7% | 45.4% | 6.4% | 3.2% | 1.6% | 1.6% | 1.1% | 0.54% | 0.44% |
| Sep 2026 | 47.4% | 36.5% | 6.4% | 3.8% | 1.7% | 1.6% | 1.2% | 0.79% | 0.52% |
How has the Allrecipes and Chelsea Winter comparison changed over the last 12 months?
3 findings
- Chelsea Winter was ahead of Allrecipes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allrecipes’ share of searches among recipe websites in New Zealand moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 650 to 840.
- Across the 12 months ending September 2026, Chelsea Winter’s share of searches among recipe websites in New Zealand moved from 19.8% to 3.8%, and its estimated monthly branded searches moved from 12.1K to 1.9K.
How did search popularity change for New Zealand recipe websites in September 2026?
2 changes
In September 2026, Chelsea Winter gained share of searches among recipe websites in New Zealand, from 3.2% to 3.8%.
In September 2026, Allrecipes rose from 6th to 5th among recipe websites in New Zealand.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Allrecipes’ and Chelsea Winter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allrecipes
5 branded search terms
- allrecipes
- allrecipes banana bread
- allrecipes chocolate cookies
- allrecipes dinner ideas
- allrecipes recipe
Chelsea Winter
1 branded search term
- chelsea winter
Other head-to-heads among recipe websites
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