Brandwave

How popular isChelsea Winter?

In September 2026, people searched for Chelsea Winter by name about 1,900 times in New Zealand, an 84.3% decrease from the previous year. These searches made up 3.8% of all New Zealand recipe website searches, placing Chelsea Winter fourth out of nine websites. When we asked both ChatGPT and Google AI Overviews about recipe websites, Chelsea Winter appeared in three of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Chelsea Winter is the fourth most searched of 9 competitors and the most recommended in AI answers.

  1. Recipe Tin EatsShare of searches 47.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. VJ CooksShare of searches 36.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Nadia LimShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. Chelsea WinterShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. AllrecipesShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top recipe websites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chelsea Winter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Chelsea Winter is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chelsea Winter1st
  2. Nadia Lim2nd
  3. Edmonds Cooking3rd
  4. Recipe Tin Eats4th
  5. VJ Cooks5th
  6. Food in a Minute6th
  7. Allrecipes–
  8. BBC Good Food–
  9. taste.com.au–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Recipe Tin Eats4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chelsea Winter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VJ Cooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nadia Lim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edmonds Cooking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Food in a Minute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allrecipes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BBC Good Food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • taste.com.au0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recipe websites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which recipe websites compete with Chelsea Winter?

Chelsea Winter against recipe websites in New Zealand, by month

Share of searches by month for Recipe Tin Eats, VJ Cooks, Nadia Lim, Chelsea Winter. The figures are in the table below the chart.

View monthly share of searches table
MonthRecipe Tin EatsVJ CooksNadia LimChelsea WinterAllrecipesBBC Good Foodtaste.com.auFood in a MinuteEdmonds Cooking
Oct 202531.4%24.2%19.7%19.8%1.1%1.7%1.1%0.64%0.42%
Nov 202541.8%31.6%12.5%7.7%1.4%2.2%1.5%0.83%0.45%
Dec 202543.8%32.7%9.2%8%1.4%2%1.8%0.71%0.38%
Jan 202643.9%33.3%8%8.1%1.2%2.5%1.7%0.72%0.58%
Feb 202645.3%34.9%7.5%5.7%1.3%2.4%1.6%0.75%0.61%
Mar 202643.1%33.2%8.6%8.1%1.5%2.5%1.4%0.88%0.72%
Apr 202645.8%35.7%7.6%4.7%1.4%2.3%1.1%0.77%0.63%
May 202642%39.9%8.2%4.3%1.2%2.1%0.95%0.57%0.7%
Jun 202639.2%45.3%6.3%4%1.3%1.7%1.1%0.65%0.43%
Jul 202639.4%45.3%6.2%4%1.3%1.6%1.1%0.54%0.44%
Aug 202639.7%45.4%6.4%3.2%1.6%1.6%1.1%0.54%0.44%
Sep 202647.4%36.5%6.4%3.8%1.7%1.6%1.2%0.79%0.52%

  1. 1.Recipe Tin Eats

    47.4%

    Moved from 2nd to 1st. 23.5K estimated branded searches, -0.68% vs prior month. Share +7.7 points.

  2. 2.VJ Cooks

    36.5%

    Moved from 1st to 2nd. 18.1K estimated branded searches, -33.2% vs prior month. Share -8.9 points.

  3. 3.Nadia Lim

    6.4%

    Held 3rd. 3.2K estimated branded searches, -17.2% vs prior month. Share 0 points.

  4. 4.Chelsea Winter

    3.8%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Allrecipes

    1.7%

    Moved from 6th to 5th. 840 estimated branded searches, -9.7% vs prior month. Share +0.1 points.

  6. 6.BBC Good Food

    1.6%

    Moved from 5th to 6th. 790 estimated branded searches, -16.8% vs prior month. Share 0 points.

  7. 7.taste.com.au

    1.2%

    Held 7th. 600 estimated branded searches, -11.8% vs prior month. Share +0.1 points.

  8. 8.Food in a Minute

    0.79%

    Held 8th. 390 estimated branded searches, +21.9% vs prior month. Share +0.3 points.

  9. 9.Edmonds Cooking

    0.52%

    Held 9th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Chelsea Winter and its closest rivals

Every comparison with Chelsea Winter

8 comparisons

How has branded search demand for Chelsea Winter changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chelsea Winter in New Zealand fell from 12.1K to 1.9K.
  • Across the 12 months ending September 2026, Chelsea Winter’s share of searches among recipe websites in New Zealand decreased from 19.8% to 3.8%.
  • Across the 12 months ending September 2026, Chelsea Winter’s share of searches among recipe websites in New Zealand peaked at 19.8% in October 2025 and was lowest at 3.2% in August 2026.
  • Across the 12 months ending September 2026, Chelsea Winter fell from 3rd to 4th among recipe websites in New Zealand.

How did search popularity change for New Zealand recipe websites in September 2026?

6 changes

  1. In September 2026, Recipe Tin Eats overtook VJ Cooks to become the leader among recipe websites in New Zealand, with 47.4% of the searches.

  2. In September 2026, Chelsea Winter gained share of searches among recipe websites in New Zealand, from 3.2% to 3.8%.

  3. In September 2026, VJ Cooks lost share of searches among recipe websites in New Zealand, from 45.4% to 36.5%.

  4. In September 2026, Allrecipes rose from 6th to 5th among recipe websites in New Zealand.

  5. In September 2026, BBC Good Food fell from 5th to 6th among recipe websites in New Zealand.

  6. Estimated monthly branded searches for Nadia Lim in New Zealand fell 73.8% over 12 measured months, from 12.1K to 3.2K in September 2026.

How are Chelsea Winter’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Chelsea Winter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chelsea winter

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How the Brand Demand Index is measured

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