Chelsea Winter vs taste.com.au:Which is more popular?
In September 2026, Chelsea Winter had more branded searches than taste.com.au among recipe websites in New Zealand. Chelsea Winter had about 1,900 branded searches, while taste.com.au had 600. Chelsea Winter made up 3.8% of all recipe website searches we track, and taste.com.au accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about recipe websites, Chelsea Winter appeared in three of the five answers and taste.com.au in none.
Who do people search for more?
Chelsea Winter, about 3 searches for every 1 for taste.com.au
Who does AI mention more?
Chelsea Winter, mentioned in 3 of 5 answers, taste.com.au in 0
Who does AI recommend more?
Chelsea Winter, the only one of the two named
Follow Chelsea Winter vs taste.com.au and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top recipe websites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chelsea Winter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. taste.com.au did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Recipe Tin Eats4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Chelsea Winter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VJ Cooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nadia Lim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Edmonds Cooking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Food in a Minute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allrecipes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BBC Good Food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
taste.com.au0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recipe websites
5 answers
Asked ChatGPT
“Which recipe website should I use in New Zealand?”
Asked ChatGPT
“What are the best recipe websites in New Zealand?”
Asked ChatGPT
“What's the best recipe website in New Zealand for everyday dinners?”
Searched Google, AI Overview
“easy dinner recipes nz”
Searched Google, AI Overview
“weeknight dinner ideas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Chelsea Winter or taste.com.au more popular in search?
This chart shows how often people search Google for Chelsea Winter and taste.com.au by name. Each line represents a brand's share of searches for all nine recipe websites we track, month by month, from searches in New Zealand.
Share of searches by month for Chelsea Winter, taste.com.au. The figures are in the table below the chart.
View monthly share of searches table
| Month | Recipe Tin Eats | VJ Cooks | Nadia Lim | Chelsea Winter | Allrecipes | BBC Good Food | taste.com.au | Food in a Minute | Edmonds Cooking |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 24.2% | 19.7% | 19.8% | 1.1% | 1.7% | 1.1% | 0.64% | 0.42% |
| Nov 2025 | 41.8% | 31.6% | 12.5% | 7.7% | 1.4% | 2.2% | 1.5% | 0.83% | 0.45% |
| Dec 2025 | 43.8% | 32.7% | 9.2% | 8% | 1.4% | 2% | 1.8% | 0.71% | 0.38% |
| Jan 2026 | 43.9% | 33.3% | 8% | 8.1% | 1.2% | 2.5% | 1.7% | 0.72% | 0.58% |
| Feb 2026 | 45.3% | 34.9% | 7.5% | 5.7% | 1.3% | 2.4% | 1.6% | 0.75% | 0.61% |
| Mar 2026 | 43.1% | 33.2% | 8.6% | 8.1% | 1.5% | 2.5% | 1.4% | 0.88% | 0.72% |
| Apr 2026 | 45.8% | 35.7% | 7.6% | 4.7% | 1.4% | 2.3% | 1.1% | 0.77% | 0.63% |
| May 2026 | 42% | 39.9% | 8.2% | 4.3% | 1.2% | 2.1% | 0.95% | 0.57% | 0.7% |
| Jun 2026 | 39.2% | 45.3% | 6.3% | 4% | 1.3% | 1.7% | 1.1% | 0.65% | 0.43% |
| Jul 2026 | 39.4% | 45.3% | 6.2% | 4% | 1.3% | 1.6% | 1.1% | 0.54% | 0.44% |
| Aug 2026 | 39.7% | 45.4% | 6.4% | 3.2% | 1.6% | 1.6% | 1.1% | 0.54% | 0.44% |
| Sep 2026 | 47.4% | 36.5% | 6.4% | 3.8% | 1.7% | 1.6% | 1.2% | 0.79% | 0.52% |
How has the Chelsea Winter and taste.com.au comparison changed over the last 12 months?
3 findings
- Chelsea Winter was ahead of taste.com.au in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chelsea Winter’s share of searches among recipe websites in New Zealand moved from 19.8% to 3.8%, and its estimated monthly branded searches moved from 12.1K to 1.9K.
- Across the 12 months ending September 2026, taste.com.au’s share of searches among recipe websites in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 670 to 600.
How did search popularity change for New Zealand recipe websites in September 2026?
2 changes
In September 2026, Chelsea Winter gained share of searches among recipe websites in New Zealand, from 3.2% to 3.8%.
Estimated monthly branded searches for taste.com.au in New Zealand fell 10.4% over 12 measured months, from 670 to 600 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Chelsea Winter’s and taste.com.au’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chelsea Winter
1 branded search term
- chelsea winter
taste.com.au
4 branded search terms
- taste com au
- taste com au recipe
- taste recipes
- tastecomau
Other head-to-heads among recipe websites
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.