Brandwave

How popular isAirwallex?

In September 2026, people searched for Airwallex by name about 2,400 times in New Zealand, a 26.3% increase from the previous year. These searches made up 31.3% of all New Zealand accounts payable platform searches, placing Airwallex second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about accounts payable platforms, Airwallex appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Airwallex is the second most searched of 9 competitors and the third most recommended in AI answers.

  1. ApprovalMaxShare of searches 47%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AirwallexShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. DextShare of searches 14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. EzzyBillsShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. MelioShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top accounts payable platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airwallex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Airwallex is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ApprovalMax1st
  2. Lightyear2nd
  3. Airwallex3rd
  4. Tipalti4th
  5. Stampli5th
  6. Dext6th
  7. Ramp7th
  8. EzzyBills8th
  9. Melio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tipalti4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ApprovalMax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airwallex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lightyear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dext2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EzzyBills2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stampli2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ramp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Melio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accounts payable platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which accounts payable platforms compete with Airwallex?

Airwallex against accounts payable platforms in New Zealand, by month

Share of searches by month for ApprovalMax, Airwallex, Dext, EzzyBills. The figures are in the table below the chart.

View monthly share of searches table
MonthApprovalMaxAirwallexDextEzzyBillsMelioTipaltiStampliLightyearRamp
Oct 202553.1%22.9%16.5%2.1%2.5%1.1%1.1%0.48%0.12%
Nov 202554.3%23.4%13.4%2.6%3.9%0.86%0.86%0.49%0.12%
Dec 202540.2%40.2%12.9%2.4%1.5%0.97%0.97%0.83%0%
Jan 202646%30.1%14.7%2.2%4.1%1.1%0.79%0.95%0%
Feb 202655.2%23.8%13.2%2.1%3.3%0.88%0.88%0.63%0%
Mar 202653%28.5%13.2%2.1%1.4%0.69%0.88%0.2%0.1%
Apr 202647.4%31.6%14.1%2.2%1.8%1.2%1.2%0.53%0%
May 202650.9%27.8%12%2.4%4.5%0.81%1%0.46%0%
Jun 202649.2%32.4%11.7%2.9%1.6%1%0.78%0.34%0.11%
Jul 202647.6%31.7%13.9%2.2%1.9%0.93%1.2%0.53%0%
Aug 202652.5%28.6%12.8%2%1.7%0.84%1.1%0.48%0%
Sep 202647%31.3%14%3.4%1.8%1.2%0.91%0.39%0%

  1. 1.ApprovalMax

    47%

    Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -5.5 points.

  2. 2.Airwallex

    31.3%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Dext

    14%

    Held 3rd. 1.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.EzzyBills

    3.4%

    Held 4th. 260 estimated branded searches, +52.9% vs prior month. Share +1.4 points.

  5. 5.Melio

    1.8%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Tipalti

    1.2%

    Moved from 7th to 6th. 90 estimated branded searches, +28.6% vs prior month. Share +0.3 points.

  7. 7.Stampli

    0.91%

    Moved from 6th to 7th. 70 estimated branded searches, -22.2% vs prior month. Share -0.2 points.

  8. 8.Lightyear

    0.39%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

  9. 9.Ramp

    0%

    Held 9th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Airwallex and its closest rivals

Every comparison with Airwallex

28 comparisons

How has branded search demand for Airwallex changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Airwallex in New Zealand rose from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, Airwallex’s share of searches among accounts payable platforms in New Zealand increased from 22.9% to 31.3%.
  • Across the 12 months ending September 2026, Airwallex’s share of searches among accounts payable platforms in New Zealand peaked at 40.2% in December 2025 and was lowest at 22.9% in October 2025.

How did search popularity change for New Zealand accounts payable platforms in September 2026?

6 changes

  1. In September 2026, Airwallex gained share of searches among accounts payable platforms in New Zealand, from 28.6% to 31.3%.

  2. In September 2026, EzzyBills gained share of searches among accounts payable platforms in New Zealand, from 2% to 3.4%.

  3. In September 2026, Dext gained share of searches among accounts payable platforms in New Zealand, from 12.8% to 14%.

  4. In September 2026, ApprovalMax lost share of searches among accounts payable platforms in New Zealand, from 52.5% to 47%.

  5. In September 2026, Tipalti rose from 7th to 6th among accounts payable platforms in New Zealand.

  6. In September 2026, Stampli fell from 6th to 7th among accounts payable platforms in New Zealand.

How are Airwallex’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Airwallex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • airwallex

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How the Brand Demand Index is measured

Where does Airwallex compete?

Airwallex is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Currency converter software5th of 64.1%Show ranking
Payment processors4th of 154.2%Show ranking
Accounts payable platforms2nd of 931.3%Shown above
Expense management software1st of 1049.2%Show ranking
Corporate card platforms1st of 788.9%Show ranking
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