Brandwave

How popular isApprovalMax?

In September 2026, people searched for ApprovalMax by name about 3,600 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 47% of all New Zealand accounts payable platform searches, placing ApprovalMax first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about accounts payable platforms, ApprovalMax appeared in three of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

ApprovalMax is the most searched of 9 competitors and the most recommended in AI answers.

  1. ApprovalMaxShare of searches 47%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AirwallexShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. DextShare of searches 14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. EzzyBillsShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. MelioShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top accounts payable platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ApprovalMax was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ApprovalMax is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ApprovalMax1st
  2. Lightyear2nd
  3. Airwallex3rd
  4. Tipalti4th
  5. Stampli5th
  6. Dext6th
  7. Ramp7th
  8. EzzyBills8th
  9. Melio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tipalti4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ApprovalMax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airwallex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lightyear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dext2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EzzyBills2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stampli2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ramp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Melio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about accounts payable platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which accounts payable platforms compete with ApprovalMax?

ApprovalMax against accounts payable platforms in New Zealand, by month

Share of searches by month for ApprovalMax, Airwallex, Dext, EzzyBills. The figures are in the table below the chart.

View monthly share of searches table
MonthApprovalMaxAirwallexDextEzzyBillsMelioTipaltiStampliLightyearRamp
Oct 202553.1%22.9%16.5%2.1%2.5%1.1%1.1%0.48%0.12%
Nov 202554.3%23.4%13.4%2.6%3.9%0.86%0.86%0.49%0.12%
Dec 202540.2%40.2%12.9%2.4%1.5%0.97%0.97%0.83%0%
Jan 202646%30.1%14.7%2.2%4.1%1.1%0.79%0.95%0%
Feb 202655.2%23.8%13.2%2.1%3.3%0.88%0.88%0.63%0%
Mar 202653%28.5%13.2%2.1%1.4%0.69%0.88%0.2%0.1%
Apr 202647.4%31.6%14.1%2.2%1.8%1.2%1.2%0.53%0%
May 202650.9%27.8%12%2.4%4.5%0.81%1%0.46%0%
Jun 202649.2%32.4%11.7%2.9%1.6%1%0.78%0.34%0.11%
Jul 202647.6%31.7%13.9%2.2%1.9%0.93%1.2%0.53%0%
Aug 202652.5%28.6%12.8%2%1.7%0.84%1.1%0.48%0%
Sep 202647%31.3%14%3.4%1.8%1.2%0.91%0.39%0%

  1. 1.ApprovalMax

    47%

    Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -5.5 points.

  2. 2.Airwallex

    31.3%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Dext

    14%

    Held 3rd. 1.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.EzzyBills

    3.4%

    Held 4th. 260 estimated branded searches, +52.9% vs prior month. Share +1.4 points.

  5. 5.Melio

    1.8%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Tipalti

    1.2%

    Moved from 7th to 6th. 90 estimated branded searches, +28.6% vs prior month. Share +0.3 points.

  7. 7.Stampli

    0.91%

    Moved from 6th to 7th. 70 estimated branded searches, -22.2% vs prior month. Share -0.2 points.

  8. 8.Lightyear

    0.39%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

  9. 9.Ramp

    0%

    Held 9th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between ApprovalMax and its closest rivals

Every comparison with ApprovalMax

6 comparisons

How has branded search demand for ApprovalMax changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ApprovalMax in New Zealand fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, ApprovalMax’s share of searches among accounts payable platforms in New Zealand decreased from 53.1% to 47%.
  • Across the 12 months ending September 2026, ApprovalMax’s share of searches among accounts payable platforms in New Zealand peaked at 55.2% in February 2026 and was lowest at 40.2% in December 2025.

How did search popularity change for New Zealand accounts payable platforms in September 2026?

6 changes

  1. In September 2026, Airwallex gained share of searches among accounts payable platforms in New Zealand, from 28.6% to 31.3%.

  2. In September 2026, EzzyBills gained share of searches among accounts payable platforms in New Zealand, from 2% to 3.4%.

  3. In September 2026, Dext gained share of searches among accounts payable platforms in New Zealand, from 12.8% to 14%.

  4. In September 2026, ApprovalMax lost share of searches among accounts payable platforms in New Zealand, from 52.5% to 47%.

  5. In September 2026, Tipalti rose from 7th to 6th among accounts payable platforms in New Zealand.

  6. In September 2026, Stampli fell from 6th to 7th among accounts payable platforms in New Zealand.

How are ApprovalMax’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ApprovalMax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • approvalmax

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How the Brand Demand Index is measured

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