Willow vs Willow:Which is searched more?
In September 2026, Willow had more branded searches than Willow among breast pump brands worldwide. Willow was estimated to have 20.4K branded searches compared to Willow’s 5.8K, and held a 2.3% Share of Search versus Willow’s 0.65%. These are worldwide searches for English-language branded terms.
Follow Willow vs Willow and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Willow or Willow?
Compare the breast pump brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Willow, Willow. The figures are in the table below the chart.
View monthly share of search table
| Month | Spectra | Medela | Philips Avent | Elvie | Willow | Willow |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 31.4% | 20.3% | 12.4% | 3.1% | 0.46% |
| Nov 2025 | 31.8% | 31.8% | 22% | 10.7% | 3.1% | 0.63% |
| Dec 2025 | 33.2% | 33.5% | 20.3% | 9.6% | 3% | 0.52% |
| Jan 2026 | 32.7% | 34% | 20% | 9.4% | 3.1% | 0.62% |
| Feb 2026 | 34.5% | 33.8% | 19.7% | 8.3% | 2.9% | 0.88% |
| Mar 2026 | 37.4% | 30.6% | 20.6% | 8% | 2.6% | 0.76% |
| Apr 2026 | 36.4% | 30.9% | 21.5% | 8% | 2.5% | 0.66% |
| May 2026 | 34.4% | 32.2% | 22.3% | 7.8% | 2.6% | 0.66% |
| Jun 2026 | 36.1% | 29.4% | 23.4% | 8.1% | 2.4% | 0.58% |
| Jul 2026 | 36.2% | 30.7% | 22.5% | 7.3% | 2.3% | 1% |
| Aug 2026 | 37.5% | 30.3% | 22.1% | 7% | 2.3% | 0.8% |
| Sep 2026 | 37% | 30.8% | 22.2% | 7% | 2.3% | 0.65% |
How has the Willow and Willow comparison changed over the last 12 months?
3 findings
- Willow was ahead of Willow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Willow’s estimated Share of Search among breast pump brands worldwide moved from 3.1% to 2.3%, and its estimated monthly branded searches moved from 30K to 20.4K.
- Across the 12 months ending September 2026, Willow’s estimated Share of Search among breast pump brands worldwide moved from 0.46% to 0.65%, and its estimated monthly branded searches moved from 4.5K to 5.8K.
How did search popularity change for breast pump brands worldwide in September 2026?
2 changes
Other head-to-heads among breast pump brands
How each brand is measured
Brandwave collects information about searches that people make online using Willow’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.