Medela vs Spectra:Which is searched more?
In September 2026, Spectra had more branded searches than Medela among breast pump brands worldwide. Spectra was estimated to have 188K branded searches compared to Medela’s 3.6K, and held a 51% Share of Search versus Medela’s 0.97%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Medela or Spectra?
Compare the breast pump brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spectra, Medela. The figures are in the table below the chart.
View monthly share of search table
| Month | Spectra | Philips Avent | Willow | Willow | Medela | Elvie |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 46.4% | 2.8% | 1.3% | 1.2% | 0.14% |
| Nov 2025 | 48.6% | 45.8% | 2.7% | 1.6% | 1.2% | 0.13% |
| Dec 2025 | 51.3% | 43.4% | 2.6% | 1.4% | 1.2% | 0.15% |
| Jan 2026 | 50.8% | 43.1% | 3.2% | 1.7% | 1.1% | 0.13% |
| Feb 2026 | 53.7% | 40.5% | 2.4% | 2.2% | 1.1% | 0.12% |
| Mar 2026 | 53.7% | 41.2% | 2% | 1.8% | 1.1% | 0.12% |
| Apr 2026 | 50.9% | 44.2% | 2.2% | 1.6% | 0.96% | 0.1% |
| May 2026 | 51% | 44.2% | 2.2% | 1.6% | 0.96% | 0.1% |
| Jun 2026 | 51.3% | 44.5% | 1.8% | 1.3% | 0.97% | 0.11% |
| Jul 2026 | 53% | 42% | 1.7% | 2.3% | 0.92% | 0.07% |
| Aug 2026 | 51.6% | 43.7% | 1.7% | 1.9% | 0.95% | 0.1% |
| Sep 2026 | 51% | 44.6% | 1.8% | 1.6% | 0.97% | 0.11% |
How has the Medela and Spectra comparison changed over the last 12 months?
3 findings
- Spectra was ahead of Medela in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Medela’s estimated Share of Search among breast pump brands worldwide moved from 1.2% to 0.97%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Spectra’s estimated Share of Search among breast pump brands worldwide moved from 48.1% to 51%, and its estimated monthly branded searches moved from 171K to 188K.
How did search popularity change for breast pump brands worldwide in September 2026?
2 changes
In September 2026, Spectra lost estimated Share of Search among breast pump brands worldwide, from 51.6% to 51%.
Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Other head-to-heads among breast pump brands
How each brand is measured
Brandwave collects information about searches that people make online using Medela’s and Spectra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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