Elvie vs Spectra:Which is searched more?
In September 2026, Spectra had more branded searches than Elvie among breast pump brands worldwide. Spectra was estimated to have 330K branded searches compared to Elvie’s 62.3K, and held a 37% Share of Search versus Elvie’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Elvie or Spectra?
Compare the breast pump brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spectra, Elvie. The figures are in the table below the chart.
View monthly share of search table
| Month | Spectra | Medela | Philips Avent | Elvie | Willow | Willow |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 31.4% | 20.3% | 12.4% | 3.1% | 0.46% |
| Nov 2025 | 31.8% | 31.8% | 22% | 10.7% | 3.1% | 0.63% |
| Dec 2025 | 33.2% | 33.5% | 20.3% | 9.6% | 3% | 0.52% |
| Jan 2026 | 32.7% | 34% | 20% | 9.4% | 3.1% | 0.62% |
| Feb 2026 | 34.5% | 33.8% | 19.7% | 8.3% | 2.9% | 0.88% |
| Mar 2026 | 37.4% | 30.6% | 20.6% | 8% | 2.6% | 0.76% |
| Apr 2026 | 36.4% | 30.9% | 21.5% | 8% | 2.5% | 0.66% |
| May 2026 | 34.4% | 32.2% | 22.3% | 7.8% | 2.6% | 0.66% |
| Jun 2026 | 36.1% | 29.4% | 23.4% | 8.1% | 2.4% | 0.58% |
| Jul 2026 | 36.2% | 30.7% | 22.5% | 7.3% | 2.3% | 1% |
| Aug 2026 | 37.5% | 30.3% | 22.1% | 7% | 2.3% | 0.8% |
| Sep 2026 | 37% | 30.8% | 22.2% | 7% | 2.3% | 0.65% |
How has the Elvie and Spectra comparison changed over the last 12 months?
3 findings
- Spectra was ahead of Elvie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elvie’s estimated Share of Search among breast pump brands worldwide moved from 12.4% to 7%, and its estimated monthly branded searches moved from 121K to 62.3K.
- Across the 12 months ending September 2026, Spectra’s estimated Share of Search among breast pump brands worldwide moved from 32.4% to 37%, and its estimated monthly branded searches moved from 316K to 330K.
How did search popularity change for breast pump brands worldwide in September 2026?
2 changes
In September 2026, Spectra lost estimated Share of Search among breast pump brands worldwide, from 37.5% to 37%.
Estimated monthly branded searches for Elvie worldwide fell 48.4% over 12 measured months, from 121K to 62.3K in September 2026.
Other head-to-heads among breast pump brands
How each brand is measured
Brandwave collects information about searches that people make online using Elvie’s and Spectra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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