Elvie vs Medela:Which is more popular by branded search?
In August 2026, Medela had more branded searches than Elvie among breast pump brands worldwide. Medela was estimated to have 278K branded searches compared to Elvie’s 67.8K, and held a 62.3% Share of Search versus Elvie’s 15.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Elvie or Medela?
Compare the breast pump brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Medela, Elvie. The figures are in the table below the chart.
View monthly share of search table
| Month | Medela | Elvie | Spectra | Philips Avent | Willow |
|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 23.8% | 11.2% | 6.1% | 0.67% |
| Nov 2025 | 59% | 21.3% | 12.1% | 6.6% | 0.88% |
| Dec 2025 | 62.3% | 18.8% | 10.8% | 7.2% | 0.79% |
| Jan 2026 | 62.7% | 18.5% | 10.7% | 7.1% | 0.95% |
| Feb 2026 | 63.9% | 16.8% | 10.7% | 7.2% | 1.4% |
| Mar 2026 | 61.9% | 17.5% | 12.4% | 6.8% | 1.4% |
| Apr 2026 | 61.9% | 17.1% | 12.8% | 7% | 1.1% |
| May 2026 | 62.7% | 16% | 13% | 7.1% | 1.2% |
| Jun 2026 | 59.5% | 17.6% | 14.1% | 7.7% | 1% |
| Jul 2026 | 59.9% | 15.1% | 16% | 7.2% | 1.8% |
| Aug 2026 | 62.3% | 15.2% | 13.6% | 7.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Elvie and Medela comparison changed over the last 12 months?
3 findings
- Medela was ahead of Elvie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elvie’s estimated Share of Search among breast pump brands worldwide moved from 23.8% to 15.2%, and its estimated monthly branded searches moved from 129K to 67.8K.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among breast pump brands worldwide moved from 58.2% to 62.3%, and its estimated monthly branded searches moved from 314K to 278K.
How did search popularity change for breast pump brands worldwide in August 2026?
2 changes
In August 2026, Medela gained estimated Share of Search among breast pump brands worldwide, from 59.9% to 62.3%.
In August 2026, Elvie rose from 3rd to 2nd among breast pump brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Elvie’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elvie
10 branded search terms
- breast pump elvie
- elvie
- elvie breast pump
- elvie com
- elvie pump
- elvie rise
- elvie stride
- elvie stride 2
- elvie wearable pump
- wearable pump elvie
Medela
10 branded search terms
- breast pump medela
- medela
- medela breast pump
- medela com
- medela freestyle
- medela hands free
- medela swing maxi
- medela symphony
- medela wearable pump
- wearable pump medela
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.