How popular isWillow in search?
In August 2026, there were an estimated 6.6K branded searches for Willow worldwide which is up 83.3% over the last 11 months. Willow holds 1.5% estimated Share of Search among breast pump brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Medela62.3%
Elvie15.2%
Spectra13.6%
Philips Avent7.4%
Willow1.5%
Follow Willow and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which breast pump brands compete with Willow?
Share of Search by month for Medela, Elvie, Spectra, Philips Avent, Willow. The figures are in the table below the chart.
View monthly share of search table
| Month | Medela | Elvie | Spectra | Philips Avent | Willow |
|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 23.8% | 11.2% | 6.1% | 0.67% |
| Nov 2025 | 59% | 21.3% | 12.1% | 6.6% | 0.88% |
| Dec 2025 | 62.3% | 18.8% | 10.8% | 7.2% | 0.79% |
| Jan 2026 | 62.7% | 18.5% | 10.7% | 7.1% | 0.95% |
| Feb 2026 | 63.9% | 16.8% | 10.7% | 7.2% | 1.4% |
| Mar 2026 | 61.9% | 17.5% | 12.4% | 6.8% | 1.4% |
| Apr 2026 | 61.9% | 17.1% | 12.8% | 7% | 1.1% |
| May 2026 | 62.7% | 16% | 13% | 7.1% | 1.2% |
| Jun 2026 | 59.5% | 17.6% | 14.1% | 7.7% | 1% |
| Jul 2026 | 59.9% | 15.1% | 16% | 7.2% | 1.8% |
| Aug 2026 | 62.3% | 15.2% | 13.6% | 7.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.3% | 278K | +0.49% | +2.4 points | |
| 2, moved from 3rd to 2nd | 15.2% | 67.8K | -2.8% | +0.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.6% | 60.5K | -18.2% | -2.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.4% | 33.1K | 0% | +0.3 points | |
| 5, held 5th | 1.5% | 6.6K | -18.5% | -0.3 points |
1.
Medela62.3%
Held 1st. 278K estimated branded searches, +0.49% vs prior month. Share +2.4 points.
2.
Elvie15.2%
Moved from 3rd to 2nd. 67.8K estimated branded searches, -2.8% vs prior month. Share +0.1 points.
3.
Spectra13.6%
Moved from 2nd to 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
7.4%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Willow1.5%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
Compare search popularity between Willow and its closest rivals
How has branded search demand for Willow changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Willow worldwide rose from 3.6K to 6.6K.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among breast pump brands worldwide increased from 0.67% to 1.5%.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among breast pump brands worldwide peaked at 1.8% in July 2026 and was lowest at 0.67% in October 2025.
How did search popularity change for breast pump brands worldwide in August 2026?
4 changes
In August 2026, Medela gained estimated Share of Search among breast pump brands worldwide, from 59.9% to 62.3%.
In August 2026, Spectra lost estimated Share of Search among breast pump brands worldwide, from 16% to 13.6%.
In August 2026, Elvie rose from 3rd to 2nd among breast pump brands worldwide.
Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.
Where does Willow compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| AI dictation tools | 4th of 5 | 1.2% | Show ranking |
| Breast pump brands | 5th of 5 | 1.5% | Shown above |
How is Willow measured?
Brandwave collects information about searches that people make online using Willow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- willow voice
Do you work for Willow? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Willow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.