ToursByLocals vs Viator:Which is more popular?
In September 2026, Viator had more branded searches than ToursByLocals among tour booking platforms worldwide. Viator had about 673,000 branded searches, while ToursByLocals had 9,900. Viator made up 18% of all tour booking platform searches we track, and ToursByLocals accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about tour booking platforms, Viator appeared in all five answers and ToursByLocals in three. Viator was mentioned before ToursByLocals in every answer.
Who do people search for more?
Viator, about 68 searches for every 1 for ToursByLocals
Who does AI mention more?
Viator, mentioned in every answer we collected
Who does AI recommend more?
Viator, named ahead of ToursByLocals in every answer
Follow ToursByLocals vs Viator and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tour booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Viator appeared in all five answers. ToursByLocals was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Viator was listed before ToursByLocals in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Viator1st
GetYourGuide2nd
Klook3rd- ToursByLocals4th
TourRadar5th- Tiqets6th
Civitatis7th
Musement–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GetYourGuide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Viator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TourRadar3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ToursByLocals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tiqets2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Civitatis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Musement0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tour booking platforms
5 answers
Asked ChatGPT
“Which tour booking platform should I use?”
Asked ChatGPT
“What are the best tour booking platforms?”
Asked ChatGPT
“What's the best tour booking platform for day trips?”
Searched Google, AI Overview
“tour booking platforms”
Searched Google, AI Overview
“best tour booking site”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ToursByLocals or Viator more popular in search?
This chart shows how often people search Google for ToursByLocals and Viator by name. Each line represents a brand's share of searches for all eight tour booking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Viator, ToursByLocals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klook | GetYourGuide | Viator | Civitatis | Tiqets | TourRadar | ToursByLocals | Musement |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 19.6% | 19.6% | 13.1% | 1.4% | 1.8% | 0.35% | 0.29% |
| Nov 2025 | 45.7% | 20.5% | 16.8% | 13.7% | 1.2% | 1.5% | 0.3% | 0.3% |
| Dec 2025 | 46.7% | 21% | 17.1% | 11.5% | 1.5% | 1.5% | 0.31% | 0.31% |
| Jan 2026 | 40.3% | 22.1% | 22.1% | 12.1% | 1.1% | 1.6% | 0.4% | 0.27% |
| Feb 2026 | 44% | 19.7% | 19.7% | 13.2% | 1.2% | 1.5% | 0.35% | 0.35% |
| Mar 2026 | 40.1% | 22% | 22% | 12% | 1.6% | 1.6% | 0.32% | 0.32% |
| Apr 2026 | 40.1% | 22% | 22% | 12% | 1.6% | 1.6% | 0.32% | 0.26% |
| May 2026 | 40.5% | 22.2% | 22.2% | 12.1% | 1.3% | 1.1% | 0.33% | 0.27% |
| Jun 2026 | 40.6% | 22.2% | 22.2% | 12.2% | 1.1% | 1.1% | 0.33% | 0.27% |
| Jul 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.6% | 1% | 0.31% | 0.25% |
| Aug 2026 | 35.6% | 28.9% | 19.5% | 13.1% | 1.4% | 0.96% | 0.29% | 0.19% |
| Sep 2026 | 40.2% | 26.8% | 18% | 12.1% | 1.3% | 1.1% | 0.27% | 0.22% |
How has the ToursByLocals and Viator comparison changed over the last 12 months?
3 findings
- Viator was ahead of ToursByLocals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ToursByLocals’ share of searches among tour booking platforms worldwide moved from 0.35% to 0.27%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Viator’s share of searches among tour booking platforms worldwide moved from 19.6% to 18%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for tour booking platforms worldwide in September 2026?
2 changes
In September 2026, Viator lost share of searches among tour booking platforms worldwide, from 19.5% to 18%.
Estimated monthly branded searches for ToursByLocals worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ToursByLocals’ and Viator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ToursByLocals
1 branded search term
- toursbylocals
Viator
1 branded search term
- viator
Other head-to-heads among tour booking platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.