Brandwave

How popular isToursByLocals?

In September 2026, people searched for ToursByLocals by name about 9,900 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.27% of all global tour booking platform searches, placing ToursByLocals seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about tour booking platforms, ToursByLocals appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

ToursByLocals is the seventh most searched of 8 competitors and the fourth most recommended in AI answers.

  1. KlookShare of searches 40.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. GetYourGuideShare of searches 26.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. ViatorShare of searches 18%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. CivitatisShare of searches 12.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. ToursByLocalsShare of searches 0.27%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top tour booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ToursByLocals was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ToursByLocals is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Viator1st
  2. GetYourGuide2nd
  3. Klook3rd
  4. ToursByLocals4th
  5. TourRadar5th
  6. Tiqets6th
  7. Civitatis7th
  8. Musement–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GetYourGuide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Viator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TourRadar3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ToursByLocals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiqets2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Civitatis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Musement0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tour booking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tour booking platforms compete with ToursByLocals?

ToursByLocals against tour booking platforms worldwide, by month

Share of searches by month for Klook, GetYourGuide, Viator, Civitatis, ToursByLocals. The figures are in the table below the chart.

View monthly share of searches table
MonthKlookGetYourGuideViatorCivitatisTiqetsTourRadarToursByLocalsMusement
Oct 202543.8%19.6%19.6%13.1%1.4%1.8%0.35%0.29%
Nov 202545.7%20.5%16.8%13.7%1.2%1.5%0.3%0.3%
Dec 202546.7%21%17.1%11.5%1.5%1.5%0.31%0.31%
Jan 202640.3%22.1%22.1%12.1%1.1%1.6%0.4%0.27%
Feb 202644%19.7%19.7%13.2%1.2%1.5%0.35%0.35%
Mar 202640.1%22%22%12%1.6%1.6%0.32%0.32%
Apr 202640.1%22%22%12%1.6%1.6%0.32%0.26%
May 202640.5%22.2%22.2%12.1%1.3%1.1%0.33%0.27%
Jun 202640.6%22.2%22.2%12.2%1.1%1.1%0.33%0.27%
Jul 202638.5%25.7%21.1%11.6%1.6%1%0.31%0.25%
Aug 202635.6%28.9%19.5%13.1%1.4%0.96%0.29%0.19%
Sep 202640.2%26.8%18%12.1%1.3%1.1%0.27%0.22%

  1. 1.Klook

    40.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +4.6 points.

  2. 2.GetYourGuide

    26.8%

    Held 2nd. 1M estimated branded searches, -18% vs prior month. Share -2.1 points.

  3. 3.Viator

    18%

    Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.Civitatis

    12.1%

    Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Tiqets

    1.3%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.TourRadar

    1.1%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.ToursByLocals

    0.27%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Musement

    0.22%

    Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ToursByLocals and its closest rivals

Every comparison with ToursByLocals

7 comparisons

How has branded search demand for ToursByLocals changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ToursByLocals worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, ToursByLocals’ share of searches among tour booking platforms worldwide held steady, from 0.35% to 0.27%.

How did search popularity change for tour booking platforms worldwide in September 2026?

6 changes

  1. In September 2026, Klook gained share of searches among tour booking platforms worldwide, from 35.6% to 40.2%.

  2. In September 2026, GetYourGuide lost share of searches among tour booking platforms worldwide, from 28.9% to 26.8%.

  3. In September 2026, Viator lost share of searches among tour booking platforms worldwide, from 19.5% to 18%.

  4. In September 2026, Civitatis lost share of searches among tour booking platforms worldwide, from 13.1% to 12.1%.

  5. Estimated monthly branded searches for TourRadar worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Musement worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are ToursByLocals’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ToursByLocals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toursbylocals

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How the Brand Demand Index is measured

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