Klook vs ToursByLocals:Which is more popular?
In September 2026, Klook had more branded searches than ToursByLocals among tour booking platforms worldwide. Klook had about 1.5 million branded searches, while ToursByLocals had 9,900. Klook made up 40.2% of all tour booking platform searches we track, and ToursByLocals accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about tour booking platforms, Klook appeared in four of the five answers and ToursByLocals in three. Klook was mentioned before ToursByLocals in three out of four answers that named either.
Who do people search for more?
Klook, about 152 searches for every 1 for ToursByLocals
Who does AI mention more?
Klook, mentioned in 4 of 5 answers, ToursByLocals in 3
Who does AI recommend more?
Klook, named ahead of ToursByLocals in 3 of 4 answers
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Top tour booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Klook was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ToursByLocals was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Klook was listed before ToursByLocals in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Viator1st
GetYourGuide2nd- Klook3rd
- ToursByLocals4th
TourRadar5th- Tiqets6th
Civitatis7th
Musement–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GetYourGuide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Viator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TourRadar3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ToursByLocals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tiqets2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Civitatis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Musement0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tour booking platforms
5 answers
Asked ChatGPT
“Which tour booking platform should I use?”
Asked ChatGPT
“What are the best tour booking platforms?”
Asked ChatGPT
“What's the best tour booking platform for day trips?”
Searched Google, AI Overview
“tour booking platforms”
Searched Google, AI Overview
“best tour booking site”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Klook or ToursByLocals more popular in search?
This chart shows how often people search Google for Klook and ToursByLocals by name. Each line represents a brand's share of searches for all eight tour booking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Klook, ToursByLocals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klook | GetYourGuide | Viator | Civitatis | Tiqets | TourRadar | ToursByLocals | Musement |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 19.6% | 19.6% | 13.1% | 1.4% | 1.8% | 0.35% | 0.29% |
| Nov 2025 | 45.7% | 20.5% | 16.8% | 13.7% | 1.2% | 1.5% | 0.3% | 0.3% |
| Dec 2025 | 46.7% | 21% | 17.1% | 11.5% | 1.5% | 1.5% | 0.31% | 0.31% |
| Jan 2026 | 40.3% | 22.1% | 22.1% | 12.1% | 1.1% | 1.6% | 0.4% | 0.27% |
| Feb 2026 | 44% | 19.7% | 19.7% | 13.2% | 1.2% | 1.5% | 0.35% | 0.35% |
| Mar 2026 | 40.1% | 22% | 22% | 12% | 1.6% | 1.6% | 0.32% | 0.32% |
| Apr 2026 | 40.1% | 22% | 22% | 12% | 1.6% | 1.6% | 0.32% | 0.26% |
| May 2026 | 40.5% | 22.2% | 22.2% | 12.1% | 1.3% | 1.1% | 0.33% | 0.27% |
| Jun 2026 | 40.6% | 22.2% | 22.2% | 12.2% | 1.1% | 1.1% | 0.33% | 0.27% |
| Jul 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.6% | 1% | 0.31% | 0.25% |
| Aug 2026 | 35.6% | 28.9% | 19.5% | 13.1% | 1.4% | 0.96% | 0.29% | 0.19% |
| Sep 2026 | 40.2% | 26.8% | 18% | 12.1% | 1.3% | 1.1% | 0.27% | 0.22% |
How has the Klook and ToursByLocals comparison changed over the last 12 months?
3 findings
- Klook was ahead of ToursByLocals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Klook’s share of searches among tour booking platforms worldwide moved from 43.8% to 40.2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, ToursByLocals’ share of searches among tour booking platforms worldwide moved from 0.35% to 0.27%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for tour booking platforms worldwide in September 2026?
2 changes
In September 2026, Klook gained share of searches among tour booking platforms worldwide, from 35.6% to 40.2%.
Estimated monthly branded searches for ToursByLocals worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Klook’s and ToursByLocals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Klook
1 branded search term
- klook
ToursByLocals
1 branded search term
- toursbylocals
Other head-to-heads among tour booking platforms
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