How popular isGetYourGuide in search?
In August 2026, there were an estimated 1.2M branded searches for GetYourGuide worldwide which is up 81.3% over the last 11 months. GetYourGuide holds 29.7% estimated Share of Search among tour booking platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow GetYourGuide and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which tour booking platforms compete with GetYourGuide?
Share of Search by month for Klook, GetYourGuide, Viator, Civitatis. The figures are in the table below the chart.
View monthly share of search table
| Month | Klook | GetYourGuide | Viator | Civitatis | Musement |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 20.4% | 20.4% | 13.6% | 0.3% |
| Nov 2025 | 47.1% | 21.1% | 17.3% | 14.1% | 0.31% |
| Dec 2025 | 48.4% | 21.7% | 17.7% | 11.9% | 0.32% |
| Jan 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Feb 2026 | 45.3% | 20.3% | 20.3% | 13.6% | 0.37% |
| Mar 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.34% |
| Apr 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| May 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Jun 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Jul 2026 | 39.7% | 26.4% | 21.8% | 11.9% | 0.26% |
| Aug 2026 | 36.6% | 29.7% | 20.1% | 13.4% | 0.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.6% | 1.5M | 0% | -3.1 points | |
| 2, held 2nd | 29.7% | 1.2M | +22% | +3.3 points | |
| 3, held 3rd | 20.1% | 823K | 0% | -1.7 points | |
| 4, held 4th | 13.4% | 550K | +22.2% | +1.5 points | |
| 5, held 5th | 0.2% | 8.1K | -18.2% | -0.1 points |
1.
Klook36.6%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -3.1 points.
29.7%
Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +3.3 points.
3.
Viator
20.1%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.
13.4%
Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +1.5 points.
5.
Musement0.2%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between GetYourGuide and its closest rivals
How has branded search demand for GetYourGuide changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for GetYourGuide worldwide rose from 673K to 1.2M.
- Across the 11 months ending August 2026, GetYourGuide’s estimated Share of Search among tour booking platforms worldwide increased from 20.4% to 29.7%.
- Across the 11 months ending August 2026, GetYourGuide’s estimated Share of Search among tour booking platforms worldwide peaked at 29.7% in August 2026 and was lowest at 20.3% in February 2026.
How did search popularity change for tour booking platforms worldwide in August 2026?
5 changes
In August 2026, GetYourGuide gained estimated Share of Search among tour booking platforms worldwide, from 26.4% to 29.7%.
In August 2026, Civitatis gained estimated Share of Search among tour booking platforms worldwide, from 11.9% to 13.4%.
In August 2026, Klook lost estimated Share of Search among tour booking platforms worldwide, from 39.7% to 36.6%.
In August 2026, Viator lost estimated Share of Search among tour booking platforms worldwide, from 21.8% to 20.1%.
Estimated monthly branded searches for Musement worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How is GetYourGuide measured?
Brandwave collects information about searches that people make online using GetYourGuide’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- getyourguide
Do you work for GetYourGuide? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is GetYourGuide your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.