GetYourGuide vs Klook:Which is searched more?
In August 2026, Klook had more branded searches than GetYourGuide among tour booking platforms worldwide. Klook was estimated to have 1.5M branded searches compared to GetYourGuide’s 1.2M, and held a 36.6% Share of Search versus GetYourGuide’s 29.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GetYourGuide or Klook?
Compare the sites people book activities on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Klook, GetYourGuide. The figures are in the table below the chart.
View monthly share of search table
| Month | Klook | GetYourGuide |
|---|---|---|
| Oct 2025 | 45.4% | 20.4% |
| Nov 2025 | 47.1% | 21.1% |
| Dec 2025 | 48.4% | 21.7% |
| Jan 2026 | 41.6% | 22.8% |
| Feb 2026 | 45.3% | 20.3% |
| Mar 2026 | 41.6% | 22.8% |
| Apr 2026 | 41.6% | 22.8% |
| May 2026 | 41.6% | 22.8% |
| Jun 2026 | 41.6% | 22.8% |
| Jul 2026 | 39.7% | 26.4% |
| Aug 2026 | 36.6% | 29.7% |
| Sep 2026 | — | — |
How has the GetYourGuide and Klook comparison changed over the last 12 months?
3 findings
- Klook was ahead of GetYourGuide in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GetYourGuide’s estimated Share of Search among tour booking platforms worldwide moved from 20.4% to 29.7%, and its estimated monthly branded searches moved from 673K to 1.2M.
- Across the 11 months ending August 2026, Klook’s estimated Share of Search among tour booking platforms worldwide moved from 45.4% to 36.6%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for tour booking platforms worldwide in August 2026?
2 changes
In August 2026, GetYourGuide gained estimated Share of Search among tour booking platforms worldwide, from 26.4% to 29.7%.
In August 2026, Klook lost estimated Share of Search among tour booking platforms worldwide, from 39.7% to 36.6%.
How each brand is measured
Brandwave collects information about searches that people make online using GetYourGuide’s and Klook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GetYourGuide
1 branded search term
- getyourguide
Klook
1 branded search term
- klook
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.