Brandwave

How popular isKlook in search?

In August 2026, there were an estimated 1.5M branded searches for Klook worldwide which held steady over the last 11 months. Klook holds 36.6% estimated Share of Search among tour booking platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Klook36.6%
  2. GetYourGuide29.7%
  3. Viator20.1%
  4. Civitatis13.4%
  5. Musement0.2%
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Which tour booking platforms compete with Klook?

Klook against tour booking platforms worldwide, by month

Share of Search by month for Klook, GetYourGuide, Viator, Civitatis. The figures are in the table below the chart.

View monthly share of search table
MonthKlookGetYourGuideViatorCivitatisMusement
Oct 202545.4%20.4%20.4%13.6%0.3%
Nov 202547.1%21.1%17.3%14.1%0.31%
Dec 202548.4%21.7%17.7%11.9%0.32%
Jan 202641.6%22.8%22.8%12.5%0.27%
Feb 202645.3%20.3%20.3%13.6%0.37%
Mar 202641.6%22.8%22.8%12.5%0.34%
Apr 202641.6%22.8%22.8%12.5%0.27%
May 202641.6%22.8%22.8%12.5%0.27%
Jun 202641.6%22.8%22.8%12.5%0.27%
Jul 202639.7%26.4%21.8%11.9%0.26%
Aug 202636.6%29.7%20.1%13.4%0.2%
Sep 2026—————

  1. 1.Klook

    36.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -3.1 points.

  2. 2.GetYourGuide

    29.7%

    Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +3.3 points.

  3. 3.Viator

    20.1%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Civitatis

    13.4%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  5. 5.Musement

    0.2%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Klook and its closest rivals

How has branded search demand for Klook changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Klook worldwide held steady at 1.5M.
  • Across the 11 months ending August 2026, Klook’s estimated Share of Search among tour booking platforms worldwide decreased from 45.4% to 36.6%.
  • Across the 11 months ending August 2026, Klook’s estimated Share of Search among tour booking platforms worldwide peaked at 48.4% in December 2025 and was lowest at 36.6% in August 2026.

How did search popularity change for tour booking platforms worldwide in August 2026?

  1. In August 2026, GetYourGuide gained estimated Share of Search among tour booking platforms worldwide, from 26.4% to 29.7%.

  2. In August 2026, Civitatis gained estimated Share of Search among tour booking platforms worldwide, from 11.9% to 13.4%.

  3. In August 2026, Klook lost estimated Share of Search among tour booking platforms worldwide, from 39.7% to 36.6%.

  4. In August 2026, Viator lost estimated Share of Search among tour booking platforms worldwide, from 21.8% to 20.1%.

  5. Estimated monthly branded searches for Musement worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is Klook measured?

Brandwave collects information about searches that people make online using Klook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • klook

Do you work for Klook? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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