Tour booking platforms:Which brands are most popular in search?
In August 2026, Klook was the most searched among tour booking platforms worldwide, with an estimated 1.5M branded searches and 36.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Klook36.6%
GetYourGuide29.7%Viator20.1%
Civitatis13.4%
Musement0.2%
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Share of SearchLeaderboard
Compare the sites people book activities on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Klook, GetYourGuide, Viator, Civitatis. The figures are in the table below the chart.
View monthly share of search table
| Month | Klook | GetYourGuide | Viator | Civitatis | Musement |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 20.4% | 20.4% | 13.6% | 0.3% |
| Nov 2025 | 47.1% | 21.1% | 17.3% | 14.1% | 0.31% |
| Dec 2025 | 48.4% | 21.7% | 17.7% | 11.9% | 0.32% |
| Jan 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Feb 2026 | 45.3% | 20.3% | 20.3% | 13.6% | 0.37% |
| Mar 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.34% |
| Apr 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| May 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Jun 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Jul 2026 | 39.7% | 26.4% | 21.8% | 11.9% | 0.26% |
| Aug 2026 | 36.6% | 29.7% | 20.1% | 13.4% | 0.2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.6% | 1.5M | 0% | -3.1 points | |
| 2, held 2nd | 29.7% | 1.2M | +22% | +3.3 points | |
| 3, held 3rd | 20.1% | 823K | 0% | -1.7 points | |
| 4, held 4th | 13.4% | 550K | +22.2% | +1.5 points | |
| 5, held 5th | 0.2% | 8.1K | -18.2% | -0.1 points |
1.
Klook36.6%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -3.1 points.
29.7%
Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +3.3 points.
3.
20.1%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.
13.4%
Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +1.5 points.
5.
Musement0.2%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- Klook vs GetYourGuide: compare search popularity
- Klook vs Civitatis: compare search popularity
- GetYourGuide vs Civitatis: compare search popularity
- Viator vs Civitatis: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tour booking platforms worldwide?
5 brands
In August 2026, Klook was the most searched among tour booking platforms worldwide, with an estimated 1.5M branded searches and 36.6% estimated Share of Search within this set. GetYourGuide is in 2nd place, 6.8 percentage points behind at 29.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Klook | 45.4% → 36.6% | 48.4%Dec 2025 | 36.6%Aug 2026 | 1st |
| GetYourGuide | 20.4% → 29.7% | 29.7%Aug 2026 | 20.3%Feb 2026 | 2nd |
| Viator | 20.4% → 20.1% | 22.8%Jan 2026 | 17.3%Nov 2025 | 3rd |
| Civitatis | 13.6% → 13.4% | 14.1%Nov 2025 | 11.9%Dec 2025 | 4th |
| Musement | 0.3% → 0.2% | 0.37%Feb 2026 | 0.2%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Klook’s estimated Share of Search among tour booking platforms worldwide decreased from 45.4% to 36.6%.
- Across the 11 months ending August 2026, GetYourGuide’s estimated Share of Search among tour booking platforms worldwide increased from 20.4% to 29.7%.
- Across the 11 months ending August 2026, Klook’s estimated Share of Search among tour booking platforms worldwide peaked at 48.4% in December 2025 and was lowest at 36.6% in August 2026.
- Across the 11 months ending August 2026, GetYourGuide’s estimated Share of Search among tour booking platforms worldwide peaked at 29.7% in August 2026 and was lowest at 20.3% in February 2026.
- Across the 11 months ending August 2026, Viator’s estimated Share of Search among tour booking platforms worldwide peaked at 22.8% in January 2026 and was lowest at 17.3% in November 2025.
- Across the 11 months ending August 2026, Civitatis’ estimated Share of Search among tour booking platforms worldwide peaked at 14.1% in November 2025 and was lowest at 11.9% in December 2025.
- Across the 11 months ending August 2026, Viator, Civitatis and Musement held steady: their estimated Share of Search among tour booking platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for tour booking platforms worldwide in August 2026?
5 changes
In August 2026, GetYourGuide gained estimated Share of Search among tour booking platforms worldwide, from 26.4% to 29.7%.
In August 2026, Civitatis gained estimated Share of Search among tour booking platforms worldwide, from 11.9% to 13.4%.
In August 2026, Klook lost estimated Share of Search among tour booking platforms worldwide, from 39.7% to 36.6%.
In August 2026, Viator lost estimated Share of Search among tour booking platforms worldwide, from 21.8% to 20.1%.
Estimated monthly branded searches for Musement worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
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