GetYourGuide vs Viator:Which is more popular by branded search?
In August 2026, GetYourGuide had more branded searches than Viator among tour booking platforms worldwide. GetYourGuide was estimated to have 1.2M branded searches compared to Viator’s 823K, and held a 29.7% Share of Search versus Viator’s 20.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GetYourGuide or Viator?
Compare the sites people book activities on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GetYourGuide, Viator. The figures are in the table below the chart.
View monthly share of search table
| Month | Klook | GetYourGuide | Viator | Civitatis | Musement |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 20.4% | 20.4% | 13.6% | 0.3% |
| Nov 2025 | 47.1% | 21.1% | 17.3% | 14.1% | 0.31% |
| Dec 2025 | 48.4% | 21.7% | 17.7% | 11.9% | 0.32% |
| Jan 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Feb 2026 | 45.3% | 20.3% | 20.3% | 13.6% | 0.37% |
| Mar 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.34% |
| Apr 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| May 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Jun 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Jul 2026 | 39.7% | 26.4% | 21.8% | 11.9% | 0.26% |
| Aug 2026 | 36.6% | 29.7% | 20.1% | 13.4% | 0.2% |
| Sep 2026 | — | — | — | — | — |
How has the GetYourGuide and Viator comparison changed over the last 12 months?
3 findings
- GetYourGuide was ahead of Viator in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GetYourGuide’s estimated Share of Search among tour booking platforms worldwide moved from 20.4% to 29.7%, and its estimated monthly branded searches moved from 673K to 1.2M.
- Across the 11 months ending August 2026, Viator’s estimated Share of Search among tour booking platforms worldwide moved from 20.4% to 20.1%, and its estimated monthly branded searches moved from 673K to 823K.
How did search popularity change for tour booking platforms worldwide in August 2026?
2 changes
In August 2026, GetYourGuide gained estimated Share of Search among tour booking platforms worldwide, from 26.4% to 29.7%.
In August 2026, Viator lost estimated Share of Search among tour booking platforms worldwide, from 21.8% to 20.1%.
How each brand is measured
Brandwave collects information about searches that people make online using GetYourGuide’s and Viator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GetYourGuide
1 branded search term
- getyourguide
Viator
1 branded search term
- viator
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.