Brandwave

How popular isViator in search?

In August 2026, there were an estimated 823K branded searches for Viator worldwide which is up 22.3% over the last 11 months. Viator holds 20.1% estimated Share of Search among tour booking platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Klook36.6%
  2. GetYourGuide29.7%
  3. Viator20.1%
  4. Civitatis13.4%
  5. Musement0.2%
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Which tour booking platforms compete with Viator?

Viator against tour booking platforms worldwide, by month

Share of Search by month for Klook, GetYourGuide, Viator, Civitatis. The figures are in the table below the chart.

View monthly share of search table
MonthKlookGetYourGuideViatorCivitatisMusement
Oct 202545.4%20.4%20.4%13.6%0.3%
Nov 202547.1%21.1%17.3%14.1%0.31%
Dec 202548.4%21.7%17.7%11.9%0.32%
Jan 202641.6%22.8%22.8%12.5%0.27%
Feb 202645.3%20.3%20.3%13.6%0.37%
Mar 202641.6%22.8%22.8%12.5%0.34%
Apr 202641.6%22.8%22.8%12.5%0.27%
May 202641.6%22.8%22.8%12.5%0.27%
Jun 202641.6%22.8%22.8%12.5%0.27%
Jul 202639.7%26.4%21.8%11.9%0.26%
Aug 202636.6%29.7%20.1%13.4%0.2%
Sep 2026—————

  1. 1.Klook

    36.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -3.1 points.

  2. 2.GetYourGuide

    29.7%

    Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +3.3 points.

  3. 3.Viator

    20.1%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Civitatis

    13.4%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  5. 5.Musement

    0.2%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Viator and its closest rivals

How has branded search demand for Viator changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Viator worldwide rose from 673K to 823K.
  • Across the 11 months ending August 2026, Viator’s estimated Share of Search among tour booking platforms worldwide peaked at 22.8% in January 2026 and was lowest at 17.3% in November 2025.

How did search popularity change for tour booking platforms worldwide in August 2026?

  1. In August 2026, GetYourGuide gained estimated Share of Search among tour booking platforms worldwide, from 26.4% to 29.7%.

  2. In August 2026, Civitatis gained estimated Share of Search among tour booking platforms worldwide, from 11.9% to 13.4%.

  3. In August 2026, Klook lost estimated Share of Search among tour booking platforms worldwide, from 39.7% to 36.6%.

  4. In August 2026, Viator lost estimated Share of Search among tour booking platforms worldwide, from 21.8% to 20.1%.

  5. Estimated monthly branded searches for Musement worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is Viator measured?

Brandwave collects information about searches that people make online using Viator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • viator

Do you work for Viator? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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