Klook vs Musement:Which is more popular by branded search?
In August 2026, Klook had more branded searches than Musement among tour booking platforms worldwide. Klook was estimated to have 1.5M branded searches compared to Musement’s 8.1K, and held a 36.6% Share of Search versus Musement’s 0.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Klook or Musement?
Compare the sites people book activities on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Klook, Musement. The figures are in the table below the chart.
View monthly share of search table
| Month | Klook | GetYourGuide | Viator | Civitatis | Musement |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 20.4% | 20.4% | 13.6% | 0.3% |
| Nov 2025 | 47.1% | 21.1% | 17.3% | 14.1% | 0.31% |
| Dec 2025 | 48.4% | 21.7% | 17.7% | 11.9% | 0.32% |
| Jan 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Feb 2026 | 45.3% | 20.3% | 20.3% | 13.6% | 0.37% |
| Mar 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.34% |
| Apr 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| May 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Jun 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Jul 2026 | 39.7% | 26.4% | 21.8% | 11.9% | 0.26% |
| Aug 2026 | 36.6% | 29.7% | 20.1% | 13.4% | 0.2% |
| Sep 2026 | — | — | — | — | — |
How has the Klook and Musement comparison changed over the last 12 months?
3 findings
- Klook was ahead of Musement in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Klook’s estimated Share of Search among tour booking platforms worldwide moved from 45.4% to 36.6%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, Musement’s estimated Share of Search among tour booking platforms worldwide moved from 0.3% to 0.2%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for tour booking platforms worldwide in August 2026?
2 changes
In August 2026, Klook lost estimated Share of Search among tour booking platforms worldwide, from 39.7% to 36.6%.
Estimated monthly branded searches for Musement worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Klook’s and Musement’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.