Brandwave

GetYourGuide vs Viator:Which is more popular?

In September 2026, GetYourGuide had more branded searches than Viator among tour booking platforms worldwide. GetYourGuide had about 1 million branded searches, while Viator had 673,000. GetYourGuide made up 26.8% of all tour booking platform searches we track, and Viator accounted for 18%. When we asked ChatGPT and Google AI Overviews about tour booking platforms, both GetYourGuide and Viator appeared in all five answers. Viator was mentioned before GetYourGuide in four out of five answers.

Among tour booking platforms worldwide in September 2026

Who do people search for more?

GetYourGuide, about 49% more searches than Viator

GetYourGuide 1M searchesViator 673K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

GetYourGuide in 5 of 5Viator in 5 of 5

Who does AI recommend more?

Viator, named ahead of GetYourGuide in 4 of 5 answers

Viator first in 4GetYourGuide first in 1

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Top tour booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both GetYourGuide and Viator showed up in all five answers. Viator was listed before GetYourGuide in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Viator1st
  2. GetYourGuide2nd
  3. Klook3rd
  4. ToursByLocals4th
  5. TourRadar5th
  6. Tiqets6th
  7. Civitatis7th
  8. Musement–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GetYourGuide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Viator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TourRadar3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ToursByLocals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiqets2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Civitatis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Musement0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tour booking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GetYourGuide or Viator more popular in search?

This chart shows how often people search Google for GetYourGuide and Viator by name. Each line represents a brand's share of searches for all eight tour booking platforms we track, month by month, from English-language searches worldwide.

GetYourGuide and Viator among tour booking platforms worldwide, by month

Share of searches by month for GetYourGuide, Viator. The figures are in the table below the chart.

View monthly share of searches table
MonthKlookGetYourGuideViatorCivitatisTiqetsTourRadarToursByLocalsMusement
Oct 202543.8%19.6%19.6%13.1%1.4%1.8%0.35%0.29%
Nov 202545.7%20.5%16.8%13.7%1.2%1.5%0.3%0.3%
Dec 202546.7%21%17.1%11.5%1.5%1.5%0.31%0.31%
Jan 202640.3%22.1%22.1%12.1%1.1%1.6%0.4%0.27%
Feb 202644%19.7%19.7%13.2%1.2%1.5%0.35%0.35%
Mar 202640.1%22%22%12%1.6%1.6%0.32%0.32%
Apr 202640.1%22%22%12%1.6%1.6%0.32%0.26%
May 202640.5%22.2%22.2%12.1%1.3%1.1%0.33%0.27%
Jun 202640.6%22.2%22.2%12.2%1.1%1.1%0.33%0.27%
Jul 202638.5%25.7%21.1%11.6%1.6%1%0.31%0.25%
Aug 202635.6%28.9%19.5%13.1%1.4%0.96%0.29%0.19%
Sep 202640.2%26.8%18%12.1%1.3%1.1%0.27%0.22%

How has the GetYourGuide and Viator comparison changed over the last 12 months?

3 findings
  • GetYourGuide was ahead of Viator in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GetYourGuide’s share of searches among tour booking platforms worldwide moved from 19.6% to 26.8%, and its estimated monthly branded searches moved from 673K to 1M.
  • Across the 12 months ending September 2026, Viator’s share of searches among tour booking platforms worldwide moved from 19.6% to 18%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for tour booking platforms worldwide in September 2026?

2 changes

  1. In September 2026, GetYourGuide lost share of searches among tour booking platforms worldwide, from 28.9% to 26.8%.

  2. In September 2026, Viator lost share of searches among tour booking platforms worldwide, from 19.5% to 18%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GetYourGuide’s and Viator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GetYourGuide

1 branded search term

  • getyourguide

Viator

1 branded search term

  • viator

How the Brand Demand Index is measured

Other head-to-heads among tour booking platforms

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