GetYourGuide vs Klook:Which is searched more?
In September 2026, Klook had more branded searches than GetYourGuide among tour booking platforms worldwide. Klook had about 1.5 million branded searches, while GetYourGuide had 1 million. Klook made up 40.2% of all tour booking platform searches we track, and GetYourGuide accounted for 26.8%. These are worldwide searches for English-language branded terms.
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Is GetYourGuide or Klook more popular in search?
Compare the sites people book activities on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Klook, GetYourGuide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klook | GetYourGuide | Viator | Civitatis | Tiqets | TourRadar | ToursByLocals | Musement |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 19.6% | 19.6% | 13.1% | 1.4% | 1.8% | 0.35% | 0.29% |
| Nov 2025 | 45.7% | 20.5% | 16.8% | 13.7% | 1.2% | 1.5% | 0.3% | 0.3% |
| Dec 2025 | 46.7% | 21% | 17.1% | 11.5% | 1.5% | 1.5% | 0.31% | 0.31% |
| Jan 2026 | 40.3% | 22.1% | 22.1% | 12.1% | 1.1% | 1.6% | 0.4% | 0.27% |
| Feb 2026 | 44% | 19.7% | 19.7% | 13.2% | 1.2% | 1.5% | 0.35% | 0.35% |
| Mar 2026 | 40.1% | 22% | 22% | 12% | 1.6% | 1.6% | 0.32% | 0.32% |
| Apr 2026 | 40.1% | 22% | 22% | 12% | 1.6% | 1.6% | 0.32% | 0.26% |
| May 2026 | 40.5% | 22.2% | 22.2% | 12.1% | 1.3% | 1.1% | 0.33% | 0.27% |
| Jun 2026 | 40.6% | 22.2% | 22.2% | 12.2% | 1.1% | 1.1% | 0.33% | 0.27% |
| Jul 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.6% | 1% | 0.31% | 0.25% |
| Aug 2026 | 35.6% | 28.9% | 19.5% | 13.1% | 1.4% | 0.96% | 0.29% | 0.19% |
| Sep 2026 | 40.2% | 26.8% | 18% | 12.1% | 1.3% | 1.1% | 0.27% | 0.22% |
How has the GetYourGuide and Klook comparison changed over the last 12 months?
3 findings
- Klook was ahead of GetYourGuide in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GetYourGuide’s share of searches among tour booking platforms worldwide moved from 19.6% to 26.8%, and its estimated monthly branded searches moved from 673K to 1M.
- Across the 12 months ending September 2026, Klook’s share of searches among tour booking platforms worldwide moved from 43.8% to 40.2%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for tour booking platforms worldwide in September 2026?
2 changes
In September 2026, Klook gained share of searches among tour booking platforms worldwide, from 35.6% to 40.2%.
In September 2026, GetYourGuide lost share of searches among tour booking platforms worldwide, from 28.9% to 26.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GetYourGuide’s and Klook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GetYourGuide
1 branded search term
- getyourguide
Klook
1 branded search term
- klook
Other head-to-heads among tour booking platforms
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