Civitatis vs Klook:Which is searched more?
In September 2026, Klook had more branded searches than Civitatis among tour booking platforms worldwide. Klook had about 1.5 million branded searches, while Civitatis had 450,000. Klook made up 40.2% of all tour booking platform searches we track, and Civitatis accounted for 12.1%. These are worldwide searches for English-language branded terms.
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Is Civitatis or Klook more popular in search?
Compare the sites people book activities on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Klook, Civitatis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klook | GetYourGuide | Viator | Civitatis | Tiqets | TourRadar | ToursByLocals | Musement |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 19.6% | 19.6% | 13.1% | 1.4% | 1.8% | 0.35% | 0.29% |
| Nov 2025 | 45.7% | 20.5% | 16.8% | 13.7% | 1.2% | 1.5% | 0.3% | 0.3% |
| Dec 2025 | 46.7% | 21% | 17.1% | 11.5% | 1.5% | 1.5% | 0.31% | 0.31% |
| Jan 2026 | 40.3% | 22.1% | 22.1% | 12.1% | 1.1% | 1.6% | 0.4% | 0.27% |
| Feb 2026 | 44% | 19.7% | 19.7% | 13.2% | 1.2% | 1.5% | 0.35% | 0.35% |
| Mar 2026 | 40.1% | 22% | 22% | 12% | 1.6% | 1.6% | 0.32% | 0.32% |
| Apr 2026 | 40.1% | 22% | 22% | 12% | 1.6% | 1.6% | 0.32% | 0.26% |
| May 2026 | 40.5% | 22.2% | 22.2% | 12.1% | 1.3% | 1.1% | 0.33% | 0.27% |
| Jun 2026 | 40.6% | 22.2% | 22.2% | 12.2% | 1.1% | 1.1% | 0.33% | 0.27% |
| Jul 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.6% | 1% | 0.31% | 0.25% |
| Aug 2026 | 35.6% | 28.9% | 19.5% | 13.1% | 1.4% | 0.96% | 0.29% | 0.19% |
| Sep 2026 | 40.2% | 26.8% | 18% | 12.1% | 1.3% | 1.1% | 0.27% | 0.22% |
How has the Civitatis and Klook comparison changed over the last 12 months?
3 findings
- Klook was ahead of Civitatis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Civitatis’ share of searches among tour booking platforms worldwide moved from 13.1% to 12.1%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Klook’s share of searches among tour booking platforms worldwide moved from 43.8% to 40.2%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for tour booking platforms worldwide in September 2026?
2 changes
In September 2026, Klook gained share of searches among tour booking platforms worldwide, from 35.6% to 40.2%.
In September 2026, Civitatis lost share of searches among tour booking platforms worldwide, from 13.1% to 12.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Civitatis’ and Klook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tour booking platforms
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