Musement vs ToursByLocals:Which is more popular?
In September 2026, ToursByLocals had more branded searches than Musement among tour booking platforms worldwide. ToursByLocals had about 9,900 branded searches, while Musement had 8,100. ToursByLocals made up 0.27% of all tour booking platform searches we track, and Musement accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about tour booking platforms, ToursByLocals appeared in three of the five answers and Musement in none.
Who do people search for more?
ToursByLocals, about 22% more searches than Musement
Who does AI mention more?
ToursByLocals, mentioned in 3 of 5 answers, Musement in 0
Who does AI recommend more?
ToursByLocals, the only one of the two named
Follow Musement vs ToursByLocals and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tour booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ToursByLocals was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Musement did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Viator1st
GetYourGuide2nd
Klook3rd- ToursByLocals4th
TourRadar5th- Tiqets6th
Civitatis7th
Musement–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GetYourGuide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Viator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TourRadar3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ToursByLocals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tiqets2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Civitatis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Musement0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tour booking platforms
5 answers
Asked ChatGPT
“Which tour booking platform should I use?”
Asked ChatGPT
“What are the best tour booking platforms?”
Asked ChatGPT
“What's the best tour booking platform for day trips?”
Searched Google, AI Overview
“tour booking platforms”
Searched Google, AI Overview
“best tour booking site”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Musement or ToursByLocals more popular in search?
This chart shows how often people search Google for Musement and ToursByLocals by name. Each line represents a brand's share of searches for all eight tour booking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for ToursByLocals, Musement. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klook | GetYourGuide | Viator | Civitatis | Tiqets | TourRadar | ToursByLocals | Musement |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 19.6% | 19.6% | 13.1% | 1.4% | 1.8% | 0.35% | 0.29% |
| Nov 2025 | 45.7% | 20.5% | 16.8% | 13.7% | 1.2% | 1.5% | 0.3% | 0.3% |
| Dec 2025 | 46.7% | 21% | 17.1% | 11.5% | 1.5% | 1.5% | 0.31% | 0.31% |
| Jan 2026 | 40.3% | 22.1% | 22.1% | 12.1% | 1.1% | 1.6% | 0.4% | 0.27% |
| Feb 2026 | 44% | 19.7% | 19.7% | 13.2% | 1.2% | 1.5% | 0.35% | 0.35% |
| Mar 2026 | 40.1% | 22% | 22% | 12% | 1.6% | 1.6% | 0.32% | 0.32% |
| Apr 2026 | 40.1% | 22% | 22% | 12% | 1.6% | 1.6% | 0.32% | 0.26% |
| May 2026 | 40.5% | 22.2% | 22.2% | 12.1% | 1.3% | 1.1% | 0.33% | 0.27% |
| Jun 2026 | 40.6% | 22.2% | 22.2% | 12.2% | 1.1% | 1.1% | 0.33% | 0.27% |
| Jul 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.6% | 1% | 0.31% | 0.25% |
| Aug 2026 | 35.6% | 28.9% | 19.5% | 13.1% | 1.4% | 0.96% | 0.29% | 0.19% |
| Sep 2026 | 40.2% | 26.8% | 18% | 12.1% | 1.3% | 1.1% | 0.27% | 0.22% |
How has the Musement and ToursByLocals comparison changed over the last 12 months?
3 findings
- ToursByLocals was ahead of Musement in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Musement’s share of searches among tour booking platforms worldwide moved from 0.29% to 0.22%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, ToursByLocals’ share of searches among tour booking platforms worldwide moved from 0.35% to 0.27%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for tour booking platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Musement worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for ToursByLocals worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Musement’s and ToursByLocals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Musement
1 branded search term
- musement
ToursByLocals
1 branded search term
- toursbylocals
Other head-to-heads among tour booking platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.