Sellfy vs Stan Store:Which is more popular?
In September 2026, Stan Store had more branded searches than Sellfy among digital product sales platforms worldwide. Stan Store had about 144,000 branded searches, while Sellfy had 9,900. Stan Store made up 6.1% of all digital product sales platform searches we track, and Sellfy accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about digital product sales platforms, Sellfy and Stan Store each appeared in two of the five answers. Sellfy was mentioned before Stan Store in two out of three answers that named either.
Who do people search for more?
Stan Store, about 15 searches for every 1 for Sellfy
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Sellfy, named ahead of Stan Store in 2 of 3 answers
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Top digital product sales platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sellfy was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Stan Store was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sellfy was listed before Stan Store in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Payhip1st
Gumroad2nd- Sellfy3rd
- Stan Store4th
Lemon Squeezy5th
Ko-fi–
Podia–
SendOwl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gumroad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Payhip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stan Store2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lemon Squeezy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sellfy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ko-fi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Podia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SendOwl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital product sales platforms
5 answers
Asked ChatGPT
“Which digital product sales platform should I use?”
Asked ChatGPT
“What are the best digital product sales platforms?”
Asked ChatGPT
“What's the best digital product sales platform for a creator selling downloads?”
Searched Google, AI Overview
“digital product sales platforms”
Searched Google, AI Overview
“sell digital downloads”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Sellfy or Stan Store more popular in search?
This chart shows how often people search Google for Sellfy and Stan Store by name. Each line represents a brand's share of searches for all eight digital product sales platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Stan Store, Sellfy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ko-fi | Gumroad | Payhip | Stan Store | Lemon Squeezy | Podia | Sellfy | SendOwl |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 32.2% | 9.6% | 8.1% | 2.4% | 2.9% | 1.3% | 0.39% |
| Nov 2025 | 42.9% | 32.1% | 9.6% | 8.1% | 2.9% | 2.9% | 1.3% | 0.39% |
| Dec 2025 | 39.7% | 36.3% | 10.8% | 7.2% | 2.7% | 2.2% | 0.98% | 0.24% |
| Jan 2026 | 40.4% | 36.7% | 9% | 7.6% | 2.7% | 2.2% | 1% | 0.24% |
| Feb 2026 | 40.1% | 36.7% | 9% | 7.6% | 3.3% | 2.2% | 0.99% | 0.2% |
| Mar 2026 | 43.3% | 32.4% | 9.7% | 8.1% | 3.6% | 1.9% | 0.87% | 0.17% |
| Apr 2026 | 43.9% | 32.8% | 9.8% | 7% | 3.6% | 2% | 0.72% | 0.18% |
| May 2026 | 43.9% | 32.9% | 9.8% | 7.1% | 3.6% | 2% | 0.59% | 0.18% |
| Jun 2026 | 43.6% | 32.6% | 11.9% | 5.7% | 3.6% | 2% | 0.48% | 0.14% |
| Jul 2026 | 43.6% | 32.6% | 11.9% | 5.7% | 3.6% | 2% | 0.48% | 0.11% |
| Aug 2026 | 42.5% | 31.8% | 14.2% | 5.6% | 3.5% | 1.9% | 0.47% | 0.14% |
| Sep 2026 | 46.4% | 28.4% | 12.7% | 6.1% | 3.8% | 2.1% | 0.42% | 0.12% |
How has the Sellfy and Stan Store comparison changed over the last 12 months?
3 findings
- Stan Store was ahead of Sellfy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sellfy’s share of searches among digital product sales platforms worldwide moved from 1.3% to 0.42%, and its estimated monthly branded searches moved from 27.1K to 9.9K.
- Across the 12 months ending September 2026, Stan Store’s share of searches among digital product sales platforms worldwide moved from 8.1% to 6.1%, and its estimated monthly branded searches moved from 169K to 144K.
How did search popularity change for digital product sales platforms worldwide in September 2026?
2 changes
In September 2026, Stan Store gained share of searches among digital product sales platforms worldwide, from 5.6% to 6.1%.
Estimated monthly branded searches for Sellfy worldwide fell 63.5% over 12 measured months, from 27.1K to 9.9K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Sellfy’s and Stan Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sellfy
1 branded search term
- sellfy
Stan Store
5 branded search terms
- Stan Store
- stan store app
- stan.store
- stanstore
- the stan store
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