Omnata vs Polytomic:Which is more popular by branded search?
In August 2026, Polytomic had more branded searches than Omnata among reverse ETL platforms worldwide. Polytomic was estimated to have 720 branded searches compared to Omnata’s 210, and held a 2% Share of Search versus Omnata’s 0.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Omnata or Polytomic?
Compare services and tools used to sync warehouse data into business tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Polytomic, Omnata. The figures are in the table below the chart.
View monthly share of search table
| Month | Hightouch | RudderStack | Polytomic | Syncari | Omnata |
|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 21.3% | 2.6% | 1.9% | 0.67% |
| Nov 2025 | 70.1% | 24.4% | 2.6% | 2.1% | 0.77% |
| Dec 2025 | 73.7% | 21.1% | 2.8% | 1.8% | 0.66% |
| Jan 2026 | 74% | 21.1% | 2.5% | 1.8% | 0.54% |
| Feb 2026 | 77.1% | 17.7% | 2.6% | 1.9% | 0.68% |
| Mar 2026 | 73.8% | 20.9% | 2.2% | 2.5% | 0.65% |
| Apr 2026 | 80.1% | 15.4% | 2% | 2% | 0.59% |
| May 2026 | 80.3% | 15.4% | 2% | 1.6% | 0.59% |
| Jun 2026 | 77.8% | 18.1% | 1.9% | 1.6% | 0.56% |
| Jul 2026 | 77.8% | 18.3% | 1.6% | 1.6% | 0.71% |
| Aug 2026 | 80.4% | 15.6% | 2% | 1.4% | 0.6% |
| Sep 2026 | — | — | — | — | — |
How has the Omnata and Polytomic comparison changed over the last 12 months?
3 findings
- Polytomic was ahead of Omnata in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Omnata’s estimated Share of Search among reverse ETL platforms worldwide moved from 0.67% to 0.6%, and its estimated monthly branded searches moved from 260 to 210.
- Across the 11 months ending August 2026, Polytomic’s estimated Share of Search among reverse ETL platforms worldwide moved from 2.6% to 2%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for reverse ETL platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Omnata’s and Polytomic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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