Brandwave

Midwest Tool vs Wiss:Which is more popular?

In September 2026, Wiss had more branded searches than Midwest Tool among tin snips brands worldwide. Wiss had about 6,500 branded searches, while Midwest Tool had 1,000. Wiss made up 0.46% of all tin snips brand searches we track, and Midwest Tool accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Wiss appeared in all four answers and Midwest Tool in three. Midwest Tool was mentioned before Wiss in three out of four answers.

Among tin snips brands worldwide in September 2026

Who do people search for more?

Wiss, about 7 searches for every 1 for Midwest Tool

Wiss 6.5K searchesMidwest Tool 1K searches

Who does AI mention more?

Wiss, mentioned in every answer we collected

Wiss in 4 of 4Midwest Tool in 3 of 4

Who does AI recommend more?

Midwest Tool, named ahead of Wiss in 3 of 4 answers

Midwest Tool first in 3Wiss first in 1

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wiss appeared in all four answers. Midwest Tool was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Midwest Tool was listed before Wiss in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Tool1st
  2. Wiss2nd
  3. Malco2nd
  4. Craftsman4th
  5. Knipex5th
  6. DeWalt–
  7. Fiskars–
  8. Bahco–
  9. Bessey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Midwest Tool3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bahco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bessey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tin snips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Midwest Tool or Wiss more popular in search?

This chart shows how often people search Google for Midwest Tool and Wiss by name. Each line represents a brand's share of searches for all nine tin snips brands we track, month by month, from English-language searches worldwide.

Midwest Tool and Wiss among tin snips brands worldwide, by month

Share of searches by month for Wiss, Midwest Tool. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanKnipexFiskarsBahcoBesseyWissMalcoMidwest Tool
Oct 202549.8%18.2%14.9%11.7%3.7%0.89%0.44%0.36%0.1%
Nov 202553.8%16.1%13.1%12.2%3.2%0.79%0.39%0.27%0.08%
Dec 202552.6%19.3%12.9%10.6%3.2%0.77%0.42%0.29%0.06%
Jan 202648.1%21.5%14.4%11.4%2.9%0.87%0.41%0.28%0.09%
Feb 202646.1%25.2%13.8%10.4%2.8%0.83%0.41%0.37%0.09%
Mar 202642.1%28.1%12.6%11.9%3.8%0.76%0.46%0.34%0.08%
Apr 202644.4%24.3%13.3%13.7%2.7%0.8%0.4%0.36%0.09%
May 202645.2%24.7%11.1%14.5%2.7%0.67%0.6%0.36%0.09%
Jun 202646.9%25.6%11.5%11.7%2.3%0.69%0.86%0.38%0.07%
Jul 202641.8%28%12.5%13.7%2.5%0.62%0.46%0.37%0.1%
Aug 202645.4%24.8%13.5%12.6%2.2%0.55%0.44%0.33%0.09%
Sep 202647.9%21.4%14.3%11.9%2.9%0.7%0.46%0.35%0.07%

How has the Midwest Tool and Wiss comparison changed over the last 12 months?

3 findings
  • Wiss was ahead of Midwest Tool in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Midwest Tool’s share of searches among tin snips brands worldwide moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, Wiss’ share of searches among tin snips brands worldwide moved from 0.44% to 0.46%, and its estimated monthly branded searches moved from 6K to 6.5K.

How did search popularity change for tin snips brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Midwest Tool worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Midwest Tool’s and Wiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Midwest Tool

1 branded search term

  • midwest tool

Wiss

2 branded search terms

  • wiss scissors
  • wiss snips

How the Brand Demand Index is measured

Other head-to-heads among tin snips brands

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