Brandwave

How popular isWiss?

In September 2026, people searched for Wiss by name about 6,500 times worldwide, an 8.3% increase from the previous year. These searches made up 0.19% of all global aviation snips brand searches, placing Wiss ninth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about aviation snips brands, Wiss appeared in all answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Wiss is the ninth most searched of 11 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 54.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. DeWaltShare of searches 20.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. CraftsmanShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. KnipexShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. WissShare of searches 0.19%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+6 more

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Top aviation snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wiss appeared in all five answers. Wiss is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Wiss2nd
  3. Malco3rd
  4. Klein Tools4th
  5. DeWalt5th
  6. Milwaukee6th
  7. Craftsman–
  8. Knipex–
  9. Lenox–
  10. Bessey–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Midwest Snips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klein Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Malco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knipex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lenox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bessey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about aviation snips brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which aviation snips brands compete with Wiss?

Wiss against aviation snips brands worldwide, by month

Share of searches by month for Milwaukee, DeWalt, Craftsman, Knipex, Klein Tools, Lenox, Wiss. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltCraftsmanKnipexKlein ToolsLenoxBesseyMidwest SnipsWissMalcoIrwin
Oct 202560.6%18.2%6.7%5.4%3.7%4.5%0.33%0.18%0.16%0.13%0.18%
Nov 202557.7%21.2%6.3%5.2%3.5%5.2%0.31%0.17%0.15%0.11%0.14%
Dec 202555.9%20.5%7.5%5%4.1%6.1%0.3%0.13%0.16%0.11%0.13%
Jan 202654.8%20.2%9%6%4%4.9%0.36%0.16%0.17%0.12%0.16%
Feb 202654.6%20.1%11%6%4%3.3%0.36%0.16%0.18%0.16%0.16%
Mar 202652.9%19.4%13%5.8%3.9%3.9%0.35%0.19%0.21%0.16%0.16%
Apr 202654.6%20.1%11%6%4%3.3%0.36%0.16%0.18%0.16%0.16%
May 202654.8%20.1%11%4.9%4%4%0.3%0.16%0.27%0.16%0.16%
Jun 202654.7%20.1%11%4.9%4%4%0.3%0.16%0.37%0.16%0.13%
Jul 202657%17.1%11.5%5.1%4.2%4.2%0.25%0.17%0.19%0.15%0.14%
Aug 202653.8%19.8%10.8%5.9%4.8%4%0.24%0.19%0.19%0.14%0.13%
Sep 202654.8%20.2%9%6%4.9%4%0.3%0.2%0.19%0.15%0.13%

  1. 1.Milwaukee

    54.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.DeWalt

    20.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Craftsman

    9%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Knipex

    6%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Klein Tools

    4.9%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Lenox

    4%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Bessey

    0.3%

    Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  8. 8.Midwest Snips

    0.2%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Wiss

    0.19%

    Held 9th. 6.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Malco

    0.15%

    Held 10th. 4.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Irwin

    0.13%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wiss and its closest rivals

Every comparison with Wiss

13 comparisons

How has branded search demand for Wiss changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wiss worldwide rose from 6K to 6.5K.
  • Across the 12 months ending September 2026, Wiss rose from 10th to 9th among aviation snips brands worldwide.

How did search popularity change for aviation snips brands worldwide in September 2026?

6 changes

  1. In September 2026, Milwaukee gained share of searches among aviation snips brands worldwide, from 53.8% to 54.8%.

  2. In September 2026, Craftsman lost share of searches among aviation snips brands worldwide, from 10.8% to 9%.

  3. Knipex’s share of searches among aviation snips brands worldwide has gained ground for 3 months in a row, from 4.9% to 6% in September 2026.

  4. Klein Tools’ share of searches among aviation snips brands worldwide has gained ground for 3 months in a row, from 4% to 4.9% in September 2026.

  5. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Bessey worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are Wiss’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wiss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wiss scissors
  • wiss snips

How the Brand Demand Index is measured

Who owns Wiss?

Wiss is owned by Apex Tool Group. Brandwave does not track any other brands owned by Apex Tool Group.

Do you work for Wiss? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Wiss compete?

Wiss is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Aviation snips brands9th of 110.19%Shown above
Metal snips brands4th of 50.26%Show ranking
Tin snips brands7th of 90.46%Show ranking
Creator with pink hair and a pink jacket

Is Wiss your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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