Craftsman vs Knipex:Which is more popular?
In September 2026, Craftsman had more branded searches than Knipex among tin snips brands worldwide. Craftsman had about 301,000 branded searches, while Knipex had 201,000. Craftsman made up 21.4% of all tin snips brand searches we track, and Knipex accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Knipex appeared in two of the four answers and Craftsman in one. Knipex was mentioned before Craftsman in two out of three answers that named either.
Who do people search for more?
Craftsman, about 50% more searches than Knipex
Who does AI mention more?
Knipex, mentioned in 2 of 4 answers, Craftsman in 1
Who does AI recommend more?
Knipex, named ahead of Craftsman in 2 of 3 answers
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Top tin snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Knipex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Craftsman was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Knipex was listed before Craftsman in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Midwest Tool3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bahco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Bessey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tin snips brands
4 answers
Asked ChatGPT
“Which tin snips brand should I buy?”
Asked ChatGPT
“What are the best tin snips brands?”
Asked ChatGPT
“What's the best tin snips brand for sheet metal work?”
Searched Google, AI Overview
“best tin snips”
Searched Google, AI Overview
“aviation snips”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Knipex more popular in search?
This chart shows how often people search Google for Craftsman and Knipex by name. Each line represents a brand's share of searches for all nine tin snips brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Knipex. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Craftsman | Knipex | Fiskars | Bahco | Bessey | Wiss | Malco | Midwest Tool |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 18.2% | 14.9% | 11.7% | 3.7% | 0.89% | 0.44% | 0.36% | 0.1% |
| Nov 2025 | 53.8% | 16.1% | 13.1% | 12.2% | 3.2% | 0.79% | 0.39% | 0.27% | 0.08% |
| Dec 2025 | 52.6% | 19.3% | 12.9% | 10.6% | 3.2% | 0.77% | 0.42% | 0.29% | 0.06% |
| Jan 2026 | 48.1% | 21.5% | 14.4% | 11.4% | 2.9% | 0.87% | 0.41% | 0.28% | 0.09% |
| Feb 2026 | 46.1% | 25.2% | 13.8% | 10.4% | 2.8% | 0.83% | 0.41% | 0.37% | 0.09% |
| Mar 2026 | 42.1% | 28.1% | 12.6% | 11.9% | 3.8% | 0.76% | 0.46% | 0.34% | 0.08% |
| Apr 2026 | 44.4% | 24.3% | 13.3% | 13.7% | 2.7% | 0.8% | 0.4% | 0.36% | 0.09% |
| May 2026 | 45.2% | 24.7% | 11.1% | 14.5% | 2.7% | 0.67% | 0.6% | 0.36% | 0.09% |
| Jun 2026 | 46.9% | 25.6% | 11.5% | 11.7% | 2.3% | 0.69% | 0.86% | 0.38% | 0.07% |
| Jul 2026 | 41.8% | 28% | 12.5% | 13.7% | 2.5% | 0.62% | 0.46% | 0.37% | 0.1% |
| Aug 2026 | 45.4% | 24.8% | 13.5% | 12.6% | 2.2% | 0.55% | 0.44% | 0.33% | 0.09% |
| Sep 2026 | 47.9% | 21.4% | 14.3% | 11.9% | 2.9% | 0.7% | 0.46% | 0.35% | 0.07% |
How has the Craftsman and Knipex comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Knipex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among tin snips brands worldwide moved from 18.2% to 21.4%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Knipex’s share of searches among tin snips brands worldwide moved from 14.9% to 14.3%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for tin snips brands worldwide in September 2026?
2 changes
In September 2026, Knipex gained share of searches among tin snips brands worldwide, from 13.5% to 14.3%.
In September 2026, Craftsman lost share of searches among tin snips brands worldwide, from 24.8% to 21.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tin snips brands
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